§1What this business is

Brass sheet is cut to a design made on CAD software, engraved on a CNC router, filed, sanded and polished; a brass wire hanger is fixed, and the piece is copper-electroplated and buffed to a shine. Brass looks like gold but costs far less. The report plans necklaces and sells them to fashion-jewellery shops and wholesalers.

Capacity: Not printed in pieces; year 1 runs at 30% of capacity with necklace sales of ₹97.44 L, rising to 50% in year 5.

§2Is it right for you?

Who it is for

A jeweller, artisan or trader who knows fashion-jewellery buyers and can manage a small plating line.

Who it is not for

Someone with no design sense or sales contacts in the jewellery trade.

Advantages

  • Brass looks like gold at a fraction of the price
  • CNC engraving gives neat, repeatable designs
  • Raw material (brass sheet and wire) is easy to buy
  • Same set-up can make rings, bangles and earrings

Drawbacks

  • Electroplating brings pollution-control paperwork
  • Raw material is about 59% of sales in year 1 — thin room for error
  • Fashion jewellery is a crowded, price-driven market
  • Needs a large rented shed of 3,500–4,000 sq ft

Skills you need

  • Jewellery design and CAD
  • CNC and polishing work
  • Electroplating control
  • Selling to wholesalers and shops

Why difficulty 3/5: Machines are simple, but plating rules, design and selling take skill.

§3Market

Who buys

  • Fashion and imitation-jewellery shops
  • Jewellery wholesalers
  • Gift shops and online shoppers

How it sells

  • Wholesale markets
  • Direct supply to retail shops
  • Online marketplaces

Good to know

  • The report's sales line is necklaces only: ₹97.44 L in year 1 rising to ₹203.32 L in year 5.
  • Machinery costs are not itemised in the report — get supplier quotes.

§4Raw material & machinery

ItemQtyCost
Disc cutter——
Wire cutting machine——
CNC router machine (engraving)——
Filing and sanding machine——
Buffing machine——
Electroplating unit——

From: UP MSME 1-Connect project profile — Metal Jewellery Manufacturing Unit (2024)

  • Brass sheet and wire rollmain material for the jewellery and hangers
  • Special waxlisted by the report as a major raw material
  • Copper for electroplatingfor the final plated finish

From: UP MSME 1-Connect project profile — Metal Jewellery Manufacturing Unit (2024)

In our raw material database

Brass scrap →

§5Licences & registration

  1. Udyam
  2. GST
  3. Factory licence (report)
  4. Fire NOC (report)
  5. Pollution Control Board consent — electroplating (report)
  6. Trademark for the brand (optional)

We can do this registration for you

§6Schemes & subsidies

₹24.21 L is within the PMEGP limit for manufacturing (₹50 L); CGTMSE covers collateral-free loans; Stand-Up India suits SC/ST and women founders.

§7Money

How the investment is worked out: Report cost of project ₹24.21 L: plant & machinery ₹15.65 L, miscellaneous assets ₹1.20 L, furniture ₹1.25 L, working capital ₹6.11 L; premises rented. Finance: own ₹2.42 L, term loan ₹16.29 L, bank working capital ₹5.50 L.

Working capital: Working capital ₹6.11 L, of which bank finance ₹5.50 L.

Report 2024.

How to prepare a loan file

§8Export potential

Confirm the HS code in the DGFT ITC(HS) lookup before you export

7117Imitation jewellery

Export council / board: EPCH (Export Promotion Council for Handicrafts)

  • Check the exact 8-digit code in the DGFT ITC-HS list before shipping.

§9Risks — where people fail

  • Designs going out of fashion
  • Brass price swings
  • Plating waste and pollution rules
  • Cheap competition from imports

§1030 / 60 / 90-day plan

A general plan that applies to any business. A plan for this business will be added after research.

  1. Days 1–30: Visit a working brass (metal) jewellery making unit, ask 10 buyers about price and quantity, and get quotations from 3 suppliers.
  2. Days 31–60: Udyam and the licences you need (Udyam, GST), a project report (DPR), and the scheme or loan file.
  3. Days 61–90: Space and machines, trial production, and first deliveries to 10 customers.

§11Who to connect with

Not verified yet

Associations, clusters and training institutes — the directory is being built. Connect

§12Watch

There is no episode on this business yet. Shows are coming soon on the Podcast page.

Want to start Brass (Metal) Jewellery Making?

DPR, loan file or registration — ask us on WhatsApp.

Get a DPR / loan file made

Sources

  1. UP MSME 1-Connect project profile — Metal Jewellery Manufacturing Unit (2024)

Data review: 6 October 2026. Spotted a mistake? Report it. For information only — not legal or financial advice.