Sell Online

Who can sell

ONDC is an open network, not an app. You join through a Seller Network Participant (a seller app), which connects you to the network, puts your catalogue online and passes on your payments; a business selling only its own goods can also run its own seller node. Under GST law, anyone selling goods through an e-commerce operator that collects TCS normally needs GST registration. Since 1 Oct 2023, a seller whose turnover is within the GST registration limit can instead declare PAN on the GST portal and get an enrolment number; such a seller may sell through e-commerce in one state only and may not make inter-state sales (Notification 34/2023-Central Tax). Composition dealers may also sell goods through e-commerce operators from 1 Oct 2023, within their own state.

Papers you need

• PAN of the business or owner
• GSTIN, or the GST enrolment number if you are below the registration limit
• Bank account and IFSC
• FSSAI registration or licence number if you sell food
• Shop or business address and product photos

Steps

1. Open the list of seller-side participants on ondc.org and pick a seller app that serves your category and city.
2. Sign up with the seller app and complete its KYC with PAN, GST details and bank account.
3. Upload your catalogue: product name, photos, MRP, selling price, stock and delivery area.
4. Agree the seller app's fee and settlement period in writing.
5. Ask the seller app whether you qualify for help under MSME-TEAM.

Who can sell

Businesses of different forms, including proprietorships and companies, can register as sellers. GeM lists GST number as optional at registration, but most bids and invoices need it in practice; Udyam registration lets micro and small enterprises claim purchase-preference benefits, and DPIIT-recognised startups can get relaxations in bids.

Papers you need

• Aadhaar or PAN of the primary user, with linked mobile number
• Business PAN
• CIN (companies only)
• Bank account and IFSC
• Registered address
• Income-tax returns of the last 3 years if the business is older than 24 months (for bids)
• Optional: GSTIN, Udyam number, DPIIT recognition number

Steps

1. Go to gem.gov.in and choose seller registration.
2. Verify the primary user with Aadhaar or PAN and mobile OTP.
3. Fill in the business profile, PAN, address and bank account.
4. Complete vendor assessment if your category asks for it.
5. List products or services in the right category, then watch for bids and direct orders.

Who can sell

Any exporter with an Importer-Exporter Code (IEC) for commercial exports. Government had set up 1,013 Dak Ghar Niryat Kendras by Dec 2024 (UP 93, Karnataka 76, Maharashtra 64, Tamil Nadu 64); they offer online postal bill of export, label printing and customs clearance through the post office.

Papers you need

• Importer-Exporter Code (IEC) from DGFT
• GSTIN, with LUT or IGST details for export invoices (if registered)
• Invoice and packing details for each parcel
• Bank account to receive export payments

Steps

1. Get an IEC from DGFT if you do not have one.
2. Register on dnk.cept.gov.in.
3. File the electronic postal bill of export for each consignment on the portal.
4. Print the barcoded label, pack the parcel and book it at the nearest Dak Ghar Niryat Kendra or ask for pickup.
5. Track the parcel and keep export records for GST refund or LUT.

Who can sell

Amazon asks for a valid GST number for all products except GST-exempt ones, which can be sold with PAN details. The pickup address must be in the state where your GST is registered. This is Amazon's own rule; GST law separately allows small intra-state sellers to use an enrolment number (see basics).

Papers you need

• GSTIN (or PAN for GST-exempt products only)
• GST certificate (REG-06 with annexures) if online verification fails
• Pickup address in the state of GST registration
• Bank account
• Mobile number and email

Steps

1. Go to sell.amazon.in and click 'Start Selling'; sign in or create an account.
2. Enter and verify your GST number (verification can take up to 72 hours).
3. Choose a store name and enter the pickup address.
4. Choose a shipping method: Easy Ship, Self Ship or Fulfilment by Amazon.
5. Add your bank account, list products and launch the store.

Who can sell

Flipkart's seller pages ask for a GSTIN for most categories, with books a known exception, plus PAN and a bank account. Platform rules can be stricter than GST law; read Flipkart's current terms before signing up. Under GST law, anyone selling goods through an e-commerce operator that collects TCS normally needs GST registration. Since 1 Oct 2023, a seller whose turnover is within the GST registration limit can instead declare PAN on the GST portal and get an enrolment number; such a seller may sell through e-commerce in one state only and may not make inter-state sales (Notification 34/2023-Central Tax). Composition dealers may also sell goods through e-commerce operators from 1 Oct 2023, within their own state.

Papers you need

• GSTIN (most categories)
• PAN
• Bank account with cancelled cheque or passbook
• Pickup address
• Mobile number and email

Steps

1. Go to seller.flipkart.com and register with your mobile number and email.
2. Enter GSTIN, PAN, pickup address and bank details.
3. Create listings with photos, price and stock.
4. Read the fee and commission page in Seller Hub before setting prices.
5. Pack orders for Flipkart's pickup.

Who can sell

Meesho accepts a GSTIN, or, for sellers without GST, an Enrolment ID / UIN taken from the GST portal; such sellers can sell only within their registered state. This matches the GST exemption for small intra-state suppliers in Notification 34/2023-Central Tax.

Papers you need

• GSTIN, or GST Enrolment ID / UIN
• PAN
• Bank account
• Pickup address
• Mobile number and email

Steps

1. If you have no GST, first get an enrolment number on the GST portal using your PAN.
2. Register at supplier.meesho.com with mobile number and email.
3. Enter GSTIN or enrolment ID, pickup address and bank details.
4. Upload catalogues and set prices after reading the pricing and return terms.
5. Pack and hand over orders for pickup.

Who can sell

JioMart's seller page asks new sellers to 'express your interest by requesting an invite', so onboarding is by invitation after review. Under GST law, anyone selling goods through an e-commerce operator that collects TCS normally needs GST registration. Since 1 Oct 2023, a seller whose turnover is within the GST registration limit can instead declare PAN on the GST portal and get an enrolment number; such a seller may sell through e-commerce in one state only and may not make inter-state sales (Notification 34/2023-Central Tax). Composition dealers may also sell goods through e-commerce operators from 1 Oct 2023, within their own state.

Papers you need

• GSTIN (or GST enrolment number where the law allows)
• PAN
• Bank account details
• Business registration and address proof
• Brand trademark or authorisation, if you sell a brand

Steps

1. Open seller.jiomart.com and fill in the Express Interest form.
2. Wait for JioMart's onboarding team to contact you (seller.onboarding@jiomart.com handles new sellers).
3. Submit KYC, GST and bank documents and sign the seller agreement.
4. List products and set up dispatch as agreed.

Who can sell

Any food business with a valid FSSAI registration or licence; FSSAI has said no food business may operate on any e-commerce platform without one. From 1 Jan 2022, GST on restaurant service supplied through an app is paid by the app (section 9(5) of the CGST Act), not by the restaurant, but Swiggy still asks for your GST certificate where you have one.

Papers you need

• FSSAI registration or licence
• PAN
• GST certificate (if registered)
• Shop and establishment licence
• Cancelled cheque for the bank account
• Menu and owner details

Steps

1. Go to partner.swiggy.com and start registration.
2. Upload FSSAI, PAN, GST and bank documents and complete KYC.
3. Submit your menu and a takeaway bill for verification.
4. A Swiggy representative verifies the outlet and you sign the partnership agreement.
5. Go live and keep menu prices and preparation times updated.

Who can sell

Food businesses with an FSSAI registration or licence. Zomato's terms require partners to furnish PAN, TAN, GSTIN and FSSAI certificates when asked, and Zomato may delist a partner who does not. For restaurant service, Zomato generates the tax invoice on the restaurant's behalf and pays the GST under section 9(5), in force from 1 Jan 2022.

Papers you need

• FSSAI registration or licence
• PAN
• GSTIN
• TAN (if you have one)
• Bank account details
• Menu with prices

Steps

1. Go to zomato.com/partner-with-us and choose 'Add restaurant'.
2. Enter outlet details, location and contact person.
3. Upload FSSAI, PAN, GST and bank details.
4. Upload the menu, mark which items are 'restaurant service', and sign the enrolment form.
5. Go live; read the weekly settlement and deduction report every week.

Who can sell

Indian exporters; you do not need an Amazon.in seller account first. Amazon asks for identity proof, address proof and a credit or debit card enabled for international transactions. Export documents (such as IEC) and product rules depend on the product and destination country.

Papers you need

• Identity proof
• Address proof
• Credit or debit card enabled for international transactions
• Importer-Exporter Code (IEC) and other export documents as your product needs
• Bank account to receive payment

Steps

1. Choose the marketplaces you want to sell in (Amazon lists 18).
2. Register with identity proof, address proof and an international card.
3. List products and check each country's product rules.
4. Choose your own shipping (Merchant Fulfilled Network) or Fulfilment by Amazon abroad.
5. Ship and keep export documents for customs and GST.

Who can sell

Any business can create a free seller listing. IndiaMART mainly brings enquiries; you agree price, delivery and payment with the buyer yourself, and normal GST rules apply to your invoices.

Papers you need

• Mobile number and email
• Business name and address
• GSTIN (if registered)
• Product photos, specifications and price range

Steps

1. Go to seller.indiamart.com and register with your mobile number.
2. Fill in the business profile and GSTIN if you have one.
3. Add products with clear photos, specifications and minimum order quantity.
4. Reply quickly to enquiries; settle price, delivery and payment terms with each buyer.
5. Consider a paid plan only after you see the quality of free enquiries.

Who can sell

Businesses only. Udaan's terms say users register with business name, GSTIN, PAN, TAN, Udyog Aadhaar and address, and that GST on products and other tax compliance is the seller's responsibility.

Papers you need

• GSTIN
• PAN
• TAN (if any)
• Udyam / Udyog Aadhaar (if any)
• Business address and photo of the place of business
• Bank account

Steps

1. Open the 'Sell on Udaan' page and register with your business details.
2. Complete KYC with GSTIN and PAN.
3. Create your catalogue, with minimum order quantities and trade terms.
4. Agree fees and settlement terms with Udaan before the first order.
5. Read Udaan's returns and RTO policy for sellers.

Who can sell

Anyone with a mobile number. The WhatsApp Business app is separate from ordinary WhatsApp, and one number cannot be used on both at the same time. Selling directly to customers is not selling through an e-commerce operator, so normal GST registration limits apply.

Papers you need

• A mobile number for the business
• Business name, address, hours and category
• Product or service photos and prices for the catalogue
• A UPI ID or QR code to collect payment

Steps

1. Download WhatsApp Business from the Google Play Store or Apple App Store.
2. Verify the business number.
3. Fill the business profile: description, address, hours, website and email.
4. Build a catalogue with photos, prices and short descriptions.
5. Share your catalogue link and take payment by UPI; send a proper bill.

Who can sell

Anyone can switch to a free business or creator account and sell by direct message. Product tagging (Instagram Shopping) needs Meta's approval: a business account linked to a Facebook Page, a product catalogue, mainly physical goods, links to your own website, and compliance with Meta's commerce policies. Meta's help page has listed India among markets where Shopping is open only to managed partners, so check eligibility in Commerce Manager.

Papers you need

• Instagram business account
• Facebook Page linked to it (for Shopping)
• Product catalogue in Meta Commerce Manager (for Shopping)
• Your own website domain where products can be bought (for Shopping)

Steps

1. Switch your profile to a business account.
2. Post clear product photos with price and how to order in the caption.
3. Take orders by direct message or link to your website; collect payment by UPI or gateway.
4. For Shopping, link a Facebook Page, create a catalogue in Commerce Manager and apply for review.
5. Keep return and refund policy easy to find.

Who can sell

Any business that meets customers in person or serves a local area. It is a listing, not a sales platform: you take orders by phone, WhatsApp or your website.

Papers you need

• A Google account
• Business name, address or service area, phone and hours
• Whatever proof Google asks for during verification
• Photos of the shop, products and team

Steps

1. Go to google.com/business and click 'Create your profile'.
2. Enter the business name, category, address or service area and phone.
3. Verify the business by the method Google offers.
4. Add photos, hours, products or services and your website or WhatsApp link.
5. Reply to reviews and keep hours updated.

Who can sell

Anyone. Selling from your own site is not selling through an e-commerce operator, so normal GST limits apply: register when turnover crosses the limit or if you sell goods to other states. The website must show the declarations required for packaged goods (MRP, net quantity, maker's name and address, country of origin for imports).

Papers you need

• Domain name
• Business PAN and bank account (for the payment gateway's KYC)
• GSTIN, if registered
• Business address and contact details for the site
• Return, refund, shipping and privacy policies

Steps

1. Pick a store builder (Shopify, or another) and a domain name.
2. Add products with photos, MRP, selling price, net quantity and other label declarations.
3. Sign up with an RBI-authorised payment aggregator and complete KYC; turn on UPI.
4. Set shipping rates and tie up with a courier or shipping aggregator.
5. Publish return and refund policies and test a full order before launch.