§1What this business is

Entrepreneurs list projects — a homestay adding rooms, an SHG packaging herbs, a youth prototype, an agripreneur buying machinery — with videos, reward tiers and fund tracking, in Garhwali, Kumaoni and Hindi. A storytelling studio helps make pitch videos, and incubators and colleges vet campaigns. The diaspora, CSR units and philanthropists fund them. The platform earns 5–8% of funds raised, plus fees for pitch creation, featured placement, mentoring and facilitation fees from CSR and government partners.

§2Is it right for you?

Who it is for

A founder with fintech or development-sector experience and strong links to the Uttarakhand diaspora and CSR.

Who it is not for

Anyone planning to sell shares or promise investment returns to the public — that needs SEBI approval.

Advantages

  • Hill migrants and NRIs want to support home villages
  • The profile counts over 50,000 registered MSMEs in the state
  • CSR units can use the platform to fund local start-ups
  • Pitch and video services add income

Drawbacks

  • Low trust in online fundraising in villages
  • Equity crowdfunding is not open to such platforms
  • Campaigns fail when pitches are weak
  • The plan relies on ₹35 L of grants and CSR

Skills you need

  • Platform and payment integration
  • Storytelling and video production
  • Due diligence on campaigns
  • Diaspora and CSR outreach

Why difficulty 5/5: Trust, regulation and grant dependence all at once.

§3Market

Who buys

  • Hill entrepreneurs, SHGs, artisans and student innovators (campaigners)
  • Diaspora Uttarakhandis in Indian cities and abroad (backers)
  • CSR units, philanthropists and government departments

How it sells

  • Platform fee of 5–8% on funded campaigns
  • Paid pitch, video and mentoring services
  • Facilitation fees from CSR and government partners

Good to know

  • Equipment in the profile totals ₹10 L.

§4Raw material & machinery

ItemQtyCost
High-performance server1₹3,00,000
DSLR camera, tripod and mic kit1₹1,20,000
Video editing software (Adobe CC)—₹60,000 a year
Internet router and UPS backup—₹40,000
Cloud storage—₹1,50,000 a year
Workstations5₹3,00,000
Miscellaneous office equipment—₹1,30,000

From: Uttarakhand DUY project profile — Hill Startup Crowdfunding Platform

  • Software frameworks, payment gateway APIs and cloud infrastructure

From: Uttarakhand DUY project profile — Hill Startup Crowdfunding Platform

§5Licences & registration

  1. Company registration
  2. GST registration
  3. Collect funds only through an RBI-authorised payment aggregator
  4. Stay with reward and donation models — offering equity to the public needs SEBI approval
  5. Take legal advice on FCRA before accepting money from foreign citizens or foreign sources

We can do this registration for you

§6Schemes & subsidies

The profile plans a ₹20 L start-up grant, ₹15 L CSR sponsorship, a ₹20 L bank term loan and ₹7 L founder money. CGTMSE backs a collateral-free loan; Stand-Up India suits SC/ST and women founders.

§7Money

How the investment is worked out: Platform development (web + app) ₹18 L + storytelling studio ₹4 L + marketing and awareness ₹6 L + office and equipment ₹5 L + first-year salaries ₹20 L + legal, compliance and licences ₹2 L + rural access centres ₹5 L + contingency ₹2 L = ₹62 L.

Year not printed on the DUY profile — check current prices before you buy equipment.

How to prepare a loan file

§8Export potential

A local service; there is no goods export in this business.

§9Risks — where people fail

  • Fraudulent campaigns hurting trust
  • Too few successful campaigns
  • Regulatory limits on fundraising
  • Grant or CSR money not arriving

§1030 / 60 / 90-day plan

A general plan that applies to any business. A plan for this business will be added after research.

  1. Days 1–30: Visit a working hill startup crowdfunding platform unit, ask 10 buyers about price and quantity, and get quotations from 3 suppliers.
  2. Days 31–60: Udyam and the licences you need (Company registration, GST registration), a project report (DPR), and the scheme or loan file.
  3. Days 61–90: Space and machines, trial production, and first deliveries to 10 customers.

§11Who to connect with

Not verified yet

Associations, clusters and training institutes — the directory is being built. Connect

§12Watch

There is no episode on this business yet. Shows are coming soon on the Podcast page.

Want to start Hill Startup Crowdfunding Platform?

DPR, loan file or registration — ask us on WhatsApp.

Get a DPR / loan file made

Sources

  1. Uttarakhand DUY project profile — Hill Startup Crowdfunding Platform

Data review: 6 October 2026. Spotted a mistake? Report it. For information only — not legal or financial advice.