§1What this business is
HDPE granules are melted and blow-moulded into hollow toy parts, coloured with master batch, printed with designs and joined on an ultrasonic welding machine, then packed. Leftover material is crushed and reused. The report covers toys priced ₹5–50 on a 1-litre double-station blow-moulding machine.
Capacity: 3,000 toys a day, 9,00,000 a year; year 1 at 40%. Average sale price ₹24 and raw material ₹13 a toy.
§2Is it right for you?
Who it is for
Someone with toy-trade contacts who can get and keep BIS certification.
Who it is not for
Someone not ready for BIS testing and child-safety rules.
Advantages
- Large domestic toy market
- Low-price toys sell in big volumes
- Printing and welding allow many designs
- Washable, durable plastic toys
Drawbacks
- BIS certification is compulsory for toys
- Buyers and big retailers are very price-sensitive
- Designs are copied quickly
- Sales peak around festivals
Skills you need
- Blow moulding and ultrasonic welding
- Toy design and printing
- BIS testing and records
- Selling to toy wholesalers
Why difficulty 4/5: Mandatory BIS certification, child-safety rules and a price-driven market.
§3Market
Who buys
- Families with children
- Toy shops and general stores
- Fairs and festival markets
How it sells
- Toy wholesalers and distributors
- Large-format stores (report)
- Online marketplaces
Good to know
- The report says most of the Indian toy industry sells through wide distribution networks, and large stores work on volume, making price the most sensitive factor.
§4Raw material & machinery
| Item | Qty | Cost |
|---|---|---|
| Blow moulding machine (1-litre, double station) | 1 | ₹12,00,000 |
| Ultrasonic welding machine | 1 | ₹3,00,000 |
| Printing machine | 1 | ₹2,50,000 |
| Tools and dies | — | ₹50,000 |
From: PMEGP sample project report — Plastic Moulded Toys (prepared by Udyami/Samadhan)
- HDPE granules₹40–60 a kg (printed as "60-40 Rs/kg")
- Colours and pigments₹100–140 a kg
- Packing materialfor retail packs
From: PMEGP sample project report — Plastic Moulded Toys (prepared by Udyami/Samadhan)
In our raw material database
§5Licences & registration
- Udyam
- GST
- BIS licence — toys are under the Toys (Quality Control) Order (IS 9873 for safety)
- State Pollution Control Board consent
- Trademark for the brand name (report)
§6Schemes & subsidies
PMEGP (report is a PMEGP sample); CGTMSE for collateral-free credit. The cost is above the ₹20 L MUDRA limit.
§7Money
How the investment is worked out: Samadhan report: building/shed 500 sq ft ₹2.00 L, plant & machinery ₹18.00 L, furniture ₹1.50 L, working capital ₹3.33 L = ₹24.83 L. Land own or rented.
Working capital: ₹3.33 L, bank finance ₹3.00 L.
Year not printed on the report — check current machinery prices.
§8Export potential
Confirm the HS code in the DGFT ITC(HS) lookup before you export
- HS codes are from the WCO HS 2022 list; confirm the 8-digit ITC(HS) line with DGFT or your customs broker.
- You need an Import Export Code (IEC) from DGFT before the first shipment.
§9Risks — where people fail
- Failing BIS tests
- Copycat designs
- Price pressure from retailers
- Unsold seasonal stock
§1030 / 60 / 90-day plan
A general plan that applies to any business. A plan for this business will be added after research.
- Days 1–30: Visit a working plastic moulded toys unit, ask 10 buyers about price and quantity, and get quotations from 3 suppliers.
- Days 31–60: Udyam and the licences you need (Udyam, GST), a project report (DPR), and the scheme or loan file.
- Days 61–90: Space and machines, trial production, and first deliveries to 10 customers.
§11Who to connect with
Associations, clusters and training institutes — the directory is being built. Connect
§12Watch
There is no episode on this business yet. Shows are coming soon on the Podcast page.
Want to start Plastic Moulded Toys?
DPR, loan file or registration — ask us on WhatsApp.
¶Sources
Data review: 6 October 2026. Spotted a mistake? Report it. For information only — not legal or financial advice.