§1What this business is
The report models 40,000 rose plants on 4,000 sq m of shade-net house on a one-acre plot, with drip irrigation, wire support, regular spraying and pruning so that flowering runs from September to March. Stems are cut at bud stage, put in citric-acid water, graded, bunched, sleeved and sent to florists for bouquets, worship, weddings and gifts.
Capacity: 40,000 plants (10 per sq m); 4,00,000 flowers a year, sold at ₹6.00 each in year 1 (₹24.00 L).
§2Is it right for you?
Who it is for
A farmer with an acre of land near a city flower market or good road and rail links.
Who it is not for
Someone who cannot be on the farm daily or has no buyer lined up for fresh flowers.
Advantages
- Cut roses sell for weddings, worship and gifts all through the season
- Shade net improves quality over open-field roses
- Plants keep yielding for several years
- Horticulture subsidy can cut the loan burden
Drawbacks
- High cost per acre (₹49.19 L)
- Flowers perish in days; needs fast transport and cold storage
- Year-1 profit is small (₹1.57 L)
- Pests and fungal diseases need weekly spraying
Skills you need
- Protected cultivation and drip irrigation
- Pest and disease control
- Harvest timing, grading and bunching
- Selling to florists and mandis
Why difficulty 4/5: High cost, perishable produce and daily crop care make this demanding.
§3Market
Who buys
- Florists and bouquet makers
- Wedding and event decorators
- Temples and worship use
How it sells
- City flower mandis
- Direct supply to florists
- Exporters (cold chain needed)
Good to know
- The report names Hyderabad, Bangalore and Nasik–Pune as growth centres for export roses.
- Varieties named: Hybrid Tea (e.g. Sonia, Vivaldi), Floribunda and Spray roses.
§4Raw material & machinery
| Item | Qty | Cost |
|---|---|---|
| Shade-net house, 4,000 sq m at ₹710 a sq m | 1 | ₹28.40 lakh |
| Tractor | 1 | ₹3.25 lakh |
| Farm equipment | lump sum | ₹50,000 |
| Drip irrigation: 70 mm main, 40 mm sub-main, 32 mm laterals | 1 system | — |
From: PMEGP sample project report — Rose Cultivation (Shade Net House) (prepared by Udyami/Samadhan)
- Rose plants40,000 plants at ₹24 each (₹9.60 lakh) plus 5% for mortality
- Chemicals and fertilisers₹4.56 lakh at planting; ₹2.40 lakh in year 1 of operation
- Organic manure15 kg per sq m at planting
From: PMEGP sample project report — Rose Cultivation (Shade Net House) (prepared by Udyami/Samadhan)
§5Licences & registration
- No factory licence; land records for the bank and the horticulture department
- Registration with the state horticulture department for subsidy
- Electricity or DG-set permission as per the state
- APEDA registration and IEC only if you export
§6Schemes & subsidies
NHB's commercial horticulture subsidy suits a protected-cultivation flower project, and the report's cash flow counts a ₹24.50 L subsidy. Stand-Up India suits SC/ST or women founders. The report sits on the PMEGP portal, but crop cultivation may not be accepted under PMEGP — ask the bank.
§7Money
How the investment is worked out: Samadhan report ₹49.19 L = shade-net house 4,000 sq m at ₹710 a sq m ₹28.40 L, plantation ₹17.04 L (40,000 plants at ₹24, 5% mortality, chemicals ₹4.56 L, labour ₹2.40 L), tractor ₹3.25 L, farm equipment ₹0.50 L. Land owned. Term loan ₹36.00 L, own capital ₹13.19 L.
Year not printed on the report — check current machinery and raw-material prices.
§8Export potential
Confirm the HS code in the DGFT ITC(HS) lookup before you export
Export council / board: APEDA
- Floriculture exports are APEDA-scheduled; a cold chain from farm to airport is essential.
§9Risks — where people fail
- Flower price crash after festival seasons
- Disease outbreak (powdery mildew, botrytis)
- Storm damage to the net house
- Subsidy delays affecting loan repayment
§1030 / 60 / 90-day plan
A general plan that applies to any business. A plan for this business will be added after research.
- Days 1–30: Visit a working rose cultivation (shade net house) unit, ask 10 buyers about price and quantity, and get quotations from 3 suppliers.
- Days 31–60: Udyam and the licences you need (No factory licence; land records for the bank and the horticulture department, Registration with the state horticulture department for subsidy), a project report (DPR), and the scheme or loan file.
- Days 61–90: Space and machines, trial production, and first deliveries to 10 customers.
§11Who to connect with
Associations, clusters and training institutes — the directory is being built. Connect
§12Watch
There is no episode on this business yet. Shows are coming soon on the Podcast page.
Want to start Rose Cultivation (Shade Net House)?
DPR, loan file or registration — ask us on WhatsApp.
¶Sources
Data review: 6 October 2026. Spotted a mistake? Report it. For information only — not legal or financial advice.