§1What this business is
On leased village land you build huts in local style, a half-open dining area, a cattle and poultry yard and a vegetable plot. Guests pay a package rate for stay and meals and take part in farming, milking, cart rides, craft and cooking demonstrations, folk music and nature walks. There is no TV or internet by design. The report plans 8 operating months a year and a tariff of ₹3,000 per hut-night with all meals.
Capacity: 15 huts (10 air-conditioned), open about 8 months a year; the report assumes 50% occupancy in year 2.
§2Is it right for you?
Who it is for
Someone from the village or area with land access, local contacts and a flair for hospitality.
Who it is not for
Someone who wants a standard hotel income — this is an experience business that needs constant ideas and care.
Advantages
- City people are keen to experience village life
- Uses local skills — cooking, crafts, music, farming
- Corporate, school and senior-citizen groups add bookings
- Government rural tourism programmes support village infrastructure through state tourism agencies
Drawbacks
- Large investment for a seasonal business
- Lease land cannot be offered to the bank as security
- Guests worry about hygiene and safety in villages
- Closed for about 4 months a year in harsh weather
Skills you need
- Hospitality and food service
- Designing village experiences and events
- Online marketing to city customers
- Working with local artists, farmers and the panchayat
Why difficulty 4/5: Large investment, seasonal income and a lot of hands-on guest management.
§3Market
Who buys
- City families and couples
- Corporate, student and senior-citizen groups
- Foreign tourists seeking village life
How it sells
- Own website and social media
- Online travel booking platforms
- Tie-ups with state tourism agencies
Good to know
- The report notes that the Government of India has supported 153 rural tourism projects and UNDP is assisting 36 locations.
- Local events such as cattle fairs and cultural fairs are suggested to enrich the guest experience.
§4Raw material & machinery
| Item | Qty | Cost |
|---|---|---|
| Huts with bathrooms, dining area, reception and office | 15 huts | ₹25,00,000 |
| Furniture and furnishing, AC in 10 huts | 1 lot | ₹15,00,000 |
| Kitchen equipment, crockery, utensils, housekeeping equipment and DG set | 1 lot | ₹7,00,000 |
| Utility vehicle, bicycles, carts and livestock | 1 lot | ₹13,00,000 |
From: SIDBI Stand-Up Mitra project profile — Rural Tourism (2018) — private guide — confirm locally
- Food and beverage for guestsabout 10% of package tariff in the report
- Toiletries, laundry and housekeeping supplies₹2.00 L a year in year 2
From: SIDBI Stand-Up Mitra project profile — Rural Tourism (2018) — private guide — confirm locally
§5Licences & registration
- Shops and Establishments registration
- GST
- FSSAI registration or licence for the kitchen
- Fire safety clearance
- State Pollution Control Board consent (National Green Tribunal rules in some areas)
- Protected Area permit if the site is in a forest area
- State tourism department registration for homestays or rural tourism units where the state runs one
§6Schemes & subsidies
- Stand-Up IndiaCentralClosed₹10 lakh – ₹1 crore loan
- CGTMSECentralActiveNo collateral, up to ₹10 crore
The ₹52.50 L term loan fits Stand-Up India (₹10 L–₹1 crore) for SC/ST and women founders; CGTMSE can guarantee it. PMEGP and MUDRA limits are too small for this size.
§7Money
How the investment is worked out: Land lease for one year ₹10.00 L, site development and utilities ₹5.00 L, 15 huts with bathrooms, dining and reception ₹25.00 L, furniture and furnishing (AC in 10 huts) ₹15.00 L, kitchen equipment and crockery ₹7.00 L, utility vehicle, bicycles, carts and livestock ₹13.00 L, preliminary expenses ₹7.50 L, working capital margin ₹5.00 L = ₹87.50 L.
Working capital: ₹5.00 L margin for salaries, artist fees, utilities and food stock; no working capital loan planned.
Prices from 2018 — machinery and building costs will be higher now.
§8Export potential
Export council / board: Not verified yet
- No HS code or export body has been checked against an official list yet.
§9Risks — where people fail
- Low occupancy outside holidays
- Leaky roofs or poor bathrooms in ethnic buildings
- Guest safety incidents
- Weather cutting the season short
§1030 / 60 / 90-day plan
A general plan that applies to any business. A plan for this business will be added after research.
- Days 1–30: Visit a working rural tourism village stay unit, ask 10 buyers about price and quantity, and get quotations from 3 suppliers.
- Days 31–60: Udyam and the licences you need (Shops and Establishments registration, GST), a project report (DPR), and the scheme or loan file.
- Days 61–90: Space and machines, trial production, and first deliveries to 10 customers.
§11Who to connect with
Associations, clusters and training institutes — the directory is being built. Connect
§12Watch
There is no episode on this business yet. Shows are coming soon on the Podcast page.
Want to start Rural Tourism Village Stay?
DPR, loan file or registration — ask us on WhatsApp.
¶Sources
Data review: 6 October 2026. Spotted a mistake? Report it. For information only — not legal or financial advice.
