Building BusinessServices

Section 44

Business plan (one page)

Use it to think through a new business on one page before you spend money, and to explain it to a partner, family member or banker.

Your details

Your document

Template for general guidance; not legal advice. Check stamp duty and registration rules in your state. ONE-PAGE BUSINESS PLAN Business: Business name Founder(s): Founder(s) Location: Location Date: Date 1. The problem Customer problem you solve 2. Our product or service Your product or service 3. Our customers Who will buy (target customers) 4. Competitors and alternatives Competitors and alternatives 5. Why customers will choose us Why customers will choose you 6. Price and margin Price and expected gross margin 7. How we will sell How you will reach and sell to customers 8. Team Team and key skills 9. Money needed Total start-up cost: ₹Total start-up cost (₹) Break-up: Start-up cost break-up Sources of money: Where the money will come from 10. Numbers Monthly sales target after 6 months: ₹Monthly sales target after 6 months (₹) Monthly fixed costs: ₹Monthly fixed costs (₹) Expected break-even: Expected month to break even 11. Registrations and licences Registrations and licences needed 12. Risks and what we will do Top 3 risks and how you will handle them 13. Milestones for the first 12 months Milestones for the first 12 months

Know before you sign

  • Use real numbers: take written quotations for machines and rent before you fill in the start-up cost.
  • Keep working capital for at least the first few months in the cost. Many new businesses run short of cash before sales pick up.
  • A bank will usually ask for a detailed project report as well. This one-page plan is the summary that goes on top of it.
  • Micro businesses can apply for loans under the Pradhan Mantri MUDRA Yojana. MUDRA's categories run up to ₹20 lakh, and the top category (Tarun Plus) is only for borrowers who have repaid an earlier Tarun loan.
  • Register on the Udyam portal once you start. It is free and many schemes and bank programmes ask for the Udyam registration number.
  • Show the plan to someone who already runs a similar business and ask what you have missed.
Sources (2)
  1. MUDRA: Frequently asked questions · 2026
  2. Udyam Registration portal · 2026

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