Building BusinessServices

Section 24

E-commerce Reselling / Marketplace Selling

Fill six short steps; the report updates as you type. Print it or save it as a PDF when you are done. Published project reports put the total cost of this business between ₹0.85 lakh and ₹1.5 lakh.

Legal form
Applicant category
Location

Detailed Project Report

E-commerce Reselling / Marketplace Selling

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Prepared on: 27 October 2026 · Prepared with Building Business DPR (buildingbusiness.in)

01 Project at a glance

Total project cost
₹0.35 L
Term loan from bank
₹0.31 L
Promoter’s contribution
₹0.03 L
Sales · Year 3
₹0.00 L
Profit after tax · Year 3
₹-2.95 L
Average DSCR
-46.63
Break-even (% of capacity used)
—

02 Promoter and unit

Promoter name—
Business / firm name—
Legal formProprietorship
Address of the unit—
Applicant categoryGeneral · Rural

03 The project

Sell on Meesho, Amazon and Flipkart — an online shop with little capital.

Main product or serviceE-commerce Reselling / Marketplace Selling
Installed capacity per year (at 100%)10,000 units

04 Market

  • Online shoppers across India
  • Organic food stores, eco-resorts and fair-trade outlets (bulk buyers for niche products)
  • Marketplaces: Amazon, Meesho
  • Your own Shopify store
  • Meta ads and Google ads
  • Instagram and influencer posts

05 Plant and machinery

ItemQty₹Total ₹
Computers and laptops (× 5)100
Server / cloud hosting100
Packaging (sealing and labelling) machines (× 2)100
Barcode printers and scanners (× 2)100
Photography equipment (× 2)100
Delivery van (optional)100
Shopify Basic store (annual)117,98817,988
Theme and apps115,00015,000
Total32,988

Pre-filled from: Codingclave – How to Start an Ecommerce Business in India 2026 (Real Costs); Devbhoomi Udyamita Yojana (Govt of Uttarakhand, Higher Education Dept) – Project Profile: E-commerce Platform for Specialized Pahadi Products. Prices in older reports will have gone up — enter today’s quotations.

06 Raw materials

  • Stock bought from manufacturers or wholesale hubs — e.g. Tirupur (apparel), Surat (textiles), Noida/Bhiwadi (electronics), Mumbai (cosmetics), Karol Bagh, Delhi (fashion accessories); start with 50–200 units
  • Custom boxes and inserts — ₹20,000–60,000; minimum order 500–1,000 units
  • No stock in the dropshipping model — the supplier ships directly to the buyer

07 Cost of project

₹ in lakh
Plant and machinery0.33
Contingency0.02
Total fixed capital0.35
Working capital margin0.00
Total project cost0.35

08 Means of finance

₹ in lakh%
Promoter’s contribution0.0310.0
Term loan from bank0.3190.0
Total0.35100.0
Working capital loan (outside project cost)0.00

09 Key assumptions

Selling price₹0 per units
Raw material & packing cost₹0 per units
Capacity used each year60% · 70% · 80% · 80% · 80% · 80% · 80%
Term loan interest rate (% a year)11% · 84 months (Moratorium 6)
Working capital methodTurnover method (RBI) · Working capital interest (% a year) 11%
Income tax rate25%
Yearly price and cost rise0%

10 Production and sales

Year → (₹ in lakh)1234567
Capacity used60%70%80%80%80%80%80%
Production (units)6,0007,0008,0008,0008,0008,0008,000
Sales0.000.000.000.000.000.000.00

11 Projected profitability

Year → (₹ in lakh)1234567
Sales0.000.000.000.000.000.000.00
Raw material and packing0.000.000.000.000.000.000.00
Power and fuel0.000.000.000.000.000.000.00
Salaries and wages2.882.882.882.882.882.882.88
Rent0.000.000.000.000.000.000.00
Administration0.000.000.000.000.000.000.00
Selling and distribution0.000.000.000.000.000.000.00
Repairs and maintenance0.010.010.010.010.010.010.01
Insurance0.000.000.000.000.000.000.00
Total cost of operations2.892.892.892.892.892.892.89
Operating profit (EBITDA)-2.89-2.89-2.89-2.89-2.89-2.89-2.89
Depreciation0.050.040.040.030.030.020.02
Preliminary expenses written off0.000.000.000.000.000.000.00
Interest on term loan0.030.030.020.020.010.010.00
Interest on working capital0.000.000.000.000.000.000.00
Profit before tax-2.97-2.96-2.95-2.94-2.93-2.92-2.91
Income tax0.000.000.000.000.000.000.00
Profit after tax-2.97-2.96-2.95-2.94-2.93-2.92-2.91

12 Cash flow

Year → (₹ in lakh)1234567
Profit after tax-2.97-2.96-2.95-2.94-2.93-2.92-2.91
Depreciation0.050.040.040.030.030.020.02
Cash accruals (PAT + depreciation)-2.92-2.92-2.91-2.91-2.90-2.90-2.89
Term loan repaid0.020.050.050.050.050.050.05
Owner’s drawings0.000.000.000.000.000.000.00
Surplus after repayment-2.95-2.97-2.96-2.96-2.95-2.94-2.94
Cash and bank-2.95-5.91-8.87-11.83-14.78-17.72-20.66

13 Projected balance sheet

Year → (₹ in lakh)1234567
Capital (own + subsidy)0.030.030.030.030.030.030.03
Reserves and surplus-2.97-5.94-8.89-11.83-14.76-17.67-20.59
Term loan outstanding0.290.240.190.140.100.050.00
Working capital loan0.000.000.000.000.000.000.00
Total liabilities-2.65-5.66-8.66-11.65-14.62-17.59-20.55
Net fixed assets0.290.250.210.180.150.130.11
Preliminary expenses not written off0.000.000.000.000.000.000.00
Current assets (stock and debtors)0.000.000.000.000.000.000.00
Cash and bank-2.95-5.91-8.87-11.83-14.78-17.72-20.66
Total assets-2.65-5.66-8.66-11.65-14.62-17.59-20.55

14 Ratios and break-even

Year1234567
Debt service coverage ratio (DSCR)-50.05-37.42-40.17-43.34-47.07-51.50-56.84
Break-even (% of capacity used)———————
Cash break-even———————
Average DSCR-46.63
Lowest DSCR-56.84
Payback period—

15 Depreciation

Year → (₹ in lakh)1234567
Depreciation0.050.040.040.030.030.020.02

Written-down value method at Income-tax Rules block rates (building 10%, plant & machinery 15%, furniture 10%, computers 40%). Change them if your CA uses other rates.

16 Term loan repayment

YearOpeningInterestTerm loan repaidClosing
10.310.030.020.29
20.290.030.050.24
30.240.020.050.19
40.190.020.050.14
50.140.010.050.10
60.100.010.050.05
70.050.000.050.00

17 Licences and registrations

  • GST (required from the day you sell on a marketplace)
  • Udyam (optional)
  • Product-specific licences (FSSAI etc.)

18 Government schemes that may apply

  • Pradhan Mantri MUDRA Yojana (PMMY) – Shishu, Kishor, Tarun, Tarun Plus
  • Mukhyamantri Yuva Udyami Vikas Abhiyan (CM-YUVA)

19 Sources

  1. Codingclave – Ecommerce business India 2026 — https://codingclave.com/guides/how-to-start-ecommerce-business-india-2026
  2. Devbhoomi Udyamita Yojana (Govt of Uttarakhand, Higher Education Dept) – Project Profile: E-commerce Platform for Specialized Pahadi Products — https://duy-heduk.org/downloads/project-profiles/1.%20E-commerce%20Platform%20for%20Specialized%20Pahadi%20Products%20in%20Uttarakhand.pdf
  3. DGFT – Foreign Trade Policy 2023, Chapter 9: Promoting cross-border trade in the digital economy (e-commerce exports) — https://content.dgft.gov.in/Website/Chapter+9+FTP+eCommerce.pdf

This report is a projection from the figures entered by the promoter. It is not a bank appraisal or a guarantee of a loan or subsidy. Check every figure with current quotations and your chartered accountant before submitting it.