Detailed Project Report
Online Folk Art and Art Gallery Marketplace
—
Prepared on: 13 November 2026 · Prepared with Building Business DPR (buildingbusiness.in)
01 Project at a glance
- Total project cost
- ₹226.80 L
- Term loan from bank
- ₹204.12 L
- Promoter’s contribution
- ₹22.68 L
- Sales · Year 3
- ₹0.00 L
- Profit after tax · Year 3
- ₹-48.82 L
- Average DSCR
- -0.21
- Break-even (% of capacity used)
- —
02 Promoter and unit
| Promoter name | — |
|---|---|
| Business / firm name | — |
| Legal form | Proprietorship |
| Address of the unit | — |
| Applicant category | General · Rural |
03 The project
Sell artists' paintings and folk-art products such as Aipan online, earning a commission on each sale.
| Main product or service | Online Folk Art and Art Gallery Marketplace |
|---|---|
| Installed capacity per year (at 100%) | 10,000 units |
04 Market
- Art lovers and collectors
- Hotels, offices and interior designers
- Corporate gifting buyers
- Buyers abroad
- Own website and app
- Virtual exhibitions
- Social media marketing
05 Plant and machinery
| Item | Qty | ₹ | Total ₹ |
|---|---|---|---|
| Website and mobile app development | 1 | 45,00,000 | 45,00,000 |
| Warehouse and packaging centre | 1 | 40,00,000 | 40,00,000 |
| ERP, CRM and inventory system | 1 | 25,00,000 | 25,00,000 |
| Cloud infrastructure and servers | 1 | 20,00,000 | 20,00,000 |
| Computers, networking and IT equipment (× 1 lot) | 1 | 18,00,000 | 18,00,000 |
| Product photography studio | 1 | 15,00,000 | 15,00,000 |
| Cyber security and data protection | 1 | 15,00,000 | 15,00,000 |
| Platform development (art gallery model) | 1 | 30,00,000 | 30,00,000 |
| Photography and IT (art gallery model) (× 1 lot) | 1 | 8,00,000 | 8,00,000 |
| Total | 2,16,00,000 |
Pre-filled from: Uttarakhand DUY project profile — Online E-commerce platform for LIPAN & AIPAN Art of Uttarakhand; Uttarakhand DUY project profile — Online Art Gallery Platform for Uttarakhand Artists. Prices in older reports will have gone up — enter today’s quotations.
06 Raw materials
- Artworks and folk-art products from registered artists and artisans — sold on commission
- Protective packaging materials — sourced from local vendors in the art gallery profile
- Printing materials for art prints
07 Cost of project
| ₹ in lakh | |
|---|---|
| Plant and machinery | 216.00 |
| Contingency | 10.80 |
| Total fixed capital | 226.80 |
| Working capital margin | 0.00 |
| Total project cost | 226.80 |
08 Means of finance
| ₹ in lakh | % | |
|---|---|---|
| Promoter’s contribution | 22.68 | 10.0 |
| Term loan from bank | 204.12 | 90.0 |
| Total | 226.80 | 100.0 |
| Working capital loan (outside project cost) | 0.00 |
09 Key assumptions
| Selling price | ₹0 per units |
|---|---|
| Raw material & packing cost | ₹0 per units |
| Capacity used each year | 60% · 70% · 80% · 80% · 80% · 80% · 80% |
| Term loan interest rate (% a year) | 11% · 84 months (Moratorium 6) |
| Working capital method | Turnover method (RBI) · Working capital interest (% a year) 11% |
| Income tax rate | 25% |
| Yearly price and cost rise | 0% |
10 Production and sales
| Year → (₹ in lakh) | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
|---|---|---|---|---|---|---|---|
| Capacity used | 60% | 70% | 80% | 80% | 80% | 80% | 80% |
| Production (units) | 6,000 | 7,000 | 8,000 | 8,000 | 8,000 | 8,000 | 8,000 |
| Sales | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
11 Projected profitability
| Year → (₹ in lakh) | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
|---|---|---|---|---|---|---|---|
| Sales | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
| Raw material and packing | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
| Power and fuel | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
| Salaries and wages | 2.88 | 2.88 | 2.88 | 2.88 | 2.88 | 2.88 | 2.88 |
| Rent | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
| Administration | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
| Selling and distribution | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
| Repairs and maintenance | 4.54 | 4.54 | 4.54 | 4.54 | 4.54 | 4.54 | 4.54 |
| Insurance | 1.13 | 1.13 | 1.13 | 1.13 | 1.13 | 1.13 | 1.13 |
| Total cost of operations | 8.55 | 8.55 | 8.55 | 8.55 | 8.55 | 8.55 | 8.55 |
| Operating profit (EBITDA) | -8.55 | -8.55 | -8.55 | -8.55 | -8.55 | -8.55 | -8.55 |
| Depreciation | 34.02 | 28.92 | 24.58 | 20.89 | 17.76 | 15.09 | 12.83 |
| Preliminary expenses written off | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
| Interest on term loan | 22.09 | 19.14 | 15.69 | 12.23 | 8.78 | 5.33 | 1.87 |
| Interest on working capital | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
| Profit before tax | -64.66 | -56.61 | -48.82 | -41.68 | -35.09 | -28.97 | -23.25 |
| Income tax | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
| Profit after tax | -64.66 | -56.61 | -48.82 | -41.68 | -35.09 | -28.97 | -23.25 |
12 Cash flow
| Year → (₹ in lakh) | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
|---|---|---|---|---|---|---|---|
| Profit after tax | -64.66 | -56.61 | -48.82 | -41.68 | -35.09 | -28.97 | -23.25 |
| Depreciation | 34.02 | 28.92 | 24.58 | 20.89 | 17.76 | 15.09 | 12.83 |
| Cash accruals (PAT + depreciation) | -30.64 | -27.69 | -24.24 | -20.78 | -17.33 | -13.88 | -10.42 |
| Term loan repaid | 15.70 | 31.40 | 31.40 | 31.40 | 31.40 | 31.40 | 31.40 |
| Owner’s drawings | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
| Surplus after repayment | -46.34 | -59.10 | -55.64 | -52.19 | -48.73 | -45.28 | -41.82 |
| Cash and bank | -46.34 | -105.44 | -161.08 | -213.27 | -262.00 | -307.28 | -349.11 |
13 Projected balance sheet
| Year → (₹ in lakh) | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
|---|---|---|---|---|---|---|---|
| Capital (own + subsidy) | 22.68 | 22.68 | 22.68 | 22.68 | 22.68 | 22.68 | 22.68 |
| Reserves and surplus | -64.66 | -121.27 | -170.09 | -211.77 | -246.86 | -275.83 | -299.08 |
| Term loan outstanding | 188.42 | 157.02 | 125.61 | 94.21 | 62.81 | 31.40 | 0.00 |
| Working capital loan | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
| Total liabilities | 146.44 | 58.42 | -21.80 | -94.88 | -161.37 | -221.74 | -276.40 |
| Net fixed assets | 192.78 | 163.86 | 139.28 | 118.39 | 100.63 | 85.54 | 72.71 |
| Preliminary expenses not written off | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
| Current assets (stock and debtors) | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
| Cash and bank | -46.34 | -105.44 | -161.08 | -213.27 | -262.00 | -307.28 | -349.11 |
| Total assets | 146.44 | 58.42 | -21.80 | -94.88 | -161.37 | -221.74 | -276.40 |
14 Ratios and break-even
| Year | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
|---|---|---|---|---|---|---|---|
| Debt service coverage ratio (DSCR) | -0.23 | -0.17 | -0.18 | -0.20 | -0.21 | -0.23 | -0.26 |
| Break-even (% of capacity used) | — | — | — | — | — | — | — |
| Cash break-even | — | — | — | — | — | — | — |
| Average DSCR | -0.21 |
|---|---|
| Lowest DSCR | -0.26 |
| Payback period | — |
15 Depreciation
| Year → (₹ in lakh) | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
|---|---|---|---|---|---|---|---|
| Depreciation | 34.02 | 28.92 | 24.58 | 20.89 | 17.76 | 15.09 | 12.83 |
Written-down value method at Income-tax Rules block rates (building 10%, plant & machinery 15%, furniture 10%, computers 40%). Change them if your CA uses other rates.
16 Term loan repayment
| Year | Opening | Interest | Term loan repaid | Closing |
|---|---|---|---|---|
| 1 | 204.12 | 22.09 | 15.70 | 188.42 |
| 2 | 188.42 | 19.14 | 31.40 | 157.02 |
| 3 | 157.02 | 15.69 | 31.40 | 125.61 |
| 4 | 125.61 | 12.23 | 31.40 | 94.21 |
| 5 | 94.21 | 8.78 | 31.40 | 62.81 |
| 6 | 62.81 | 5.33 | 31.40 | 31.40 |
| 7 | 31.40 | 1.87 | 31.40 | 0.00 |
17 Licences and registrations
- Udyam registration
- GST registration — e-commerce operators register and collect TCS
- Written agreements with artists covering copyright and sale rights
- Follow the Consumer Protection (E-Commerce) Rules, 2020
- Trademark for the brand
18 Government schemes that may apply
- Pradhan Mantri MUDRA Yojana (PMMY) – Shishu, Kishor, Tarun, Tarun Plus
- Credit Guarantee Fund Trust for Micro and Small Enterprises (CGTMSE)
- Stand-Up India
19 Sources
- Uttarakhand DUY project profile — Online E-commerce platform for LIPAN & AIPAN Art of Uttarakhand — https://duy-heduk.org/downloads/project-profiles/Project%20Profile%20320.pdf
- Uttarakhand DUY project profile — Online Art Gallery Platform for Uttarakhand Artists — https://duy-heduk.org/downloads/project-profiles/Project%20Profile%20309.pdf
This report is a projection from the figures entered by the promoter. It is not a bank appraisal or a guarantee of a loan or subsidy. Check every figure with current quotations and your chartered accountant before submitting it.