§1What this business is
Mild steel sheet is cut on a hydraulic press into leaves, zinc-coated in an electroplating bath, weighed and assembled with an anchor and a bolt. Anchors hold fittings in walls and ceilings in homes, shops and offices; hooks hang towels, coats, mirrors and similar items.
Capacity: 400 kg a day, 1,20,000 kg a year at full capacity; year 1 at 50% = 60,000 kg.
§2Is it right for you?
Who it is for
Someone who knows the hardware trade and can supply dealers and contractors.
Who it is not for
Someone who cannot manage plating chemicals safely.
Advantages
- Every building and interior job uses anchors and hooks
- Few machines and a small team
- Raw material easy to buy
- Steady repeat orders from hardware dealers
Drawbacks
- Electroplating needs pollution clearance and careful waste handling
- Cheap imports and big fastener brands compete
- Two heavy presses take most of the investment
- Small price per piece, so volume matters
Skills you need
- Press and die work
- Electroplating control
- Quality checks on strength and finish
- Dealer sales
Why difficulty 3/5: Simple pressing, but electroplating brings pollution rules.
§3Market
Who buys
- Households
- Builders, electricians and interior contractors
- Shops and offices
How it sells
- Hardware wholesalers and shops
- Online sales
- Direct supply to contractors
Good to know
- The report links demand to more households and interest in wall décor.
- Hooks are sold through both online and offline channels (report).
§4Raw material & machinery
| Item | Qty | Cost |
|---|---|---|
| Heavy hydraulic press | 2 | ₹12,00,000 (₹6,00,000 each) |
| Electroplating plant, 40 litres | 1 | ₹4,00,000 |
| Dies | 5 | ₹50,000 (₹10,000 each) |
From: PMEGP sample project report — Anchor (Hook) (Small) (prepared by Udyami/Samadhan)
- Mild steel sheet₹60–65 a kg in the report
- Steel wire₹60–70 a kg
- Bolts₹55 a kg
- Zinc chemicals for plating₹20–30 a kg
- Lubricant oil₹100–110 a litre; average raw material cost ₹70–75 per kg of anchors
From: PMEGP sample project report — Anchor (Hook) (Small) (prepared by Udyami/Samadhan)
§5Licences & registration
- Udyam
- GST
- Pollution consent from the State Pollution Control Board (electroplating)
- Trademark for your brand (optional)
§6Schemes & subsidies
- PMEGPCentralActive15–35% subsidy
- CGTMSECentralActiveNo collateral, up to ₹10 crore
- MudraCentralActiveLoan up to ₹20 lakh, no collateral
Made for PMEGP; CGTMSE covers the collateral-free part of the loan.
§7Money
How the investment is worked out: Samadhan report: plant & machinery ₹16.50 L, furniture ₹1.50 L, working capital ₹4.44 L = ₹22.44 L; land own or rented.
Working capital: ₹4.44 L in the project cost; bank working capital ₹4.00 L for 10 days of raw material and 15 days of finished goods.
Year not printed on the report — check current machinery prices.
§8Export potential
Confirm the HS code in the DGFT ITC(HS) lookup before you export
Export council / board: EEPC India
- The report gives no product code; confirm the exact 8-digit ITC(HS) line for your anchor with DGFT or a customs broker.
- You need an Import Export Code (IEC) from DGFT before the first shipment.
§9Risks — where people fail
- Plating waste and pollution rules
- Steel price rises
- Price pressure from imports
- Die wear and rejects
§1030 / 60 / 90-day plan
A general plan that applies to any business. A plan for this business will be added after research.
- Days 1–30: Visit a working anchor fasteners and hooks unit, ask 10 buyers about price and quantity, and get quotations from 3 suppliers.
- Days 31–60: Udyam and the licences you need (Udyam, GST), a project report (DPR), and the scheme or loan file.
- Days 61–90: Space and machines, trial production, and first deliveries to 10 customers.
§11Who to connect with
Associations, clusters and training institutes — the directory is being built. Connect
§12Watch
There is no episode on this business yet. Shows are coming soon on the Podcast page.
Want to start Anchor Fasteners and Hooks?
DPR, loan file or registration — ask us on WhatsApp.
¶Sources
Data review: 6 October 2026. Spotted a mistake? Report it. For information only — not legal or financial advice.