§1What this business is
A retail shop for artificial (non-precious) jewellery: stud, hoop and dangle earrings, chains and statement necklaces, fashion and wedding rings, bangles, cuffs and anklets, and oxidised and antique-look pieces, including designs inspired by Uttarakhand's traditional nath, hansuli and chandrahar. Buyers are young women, brides, tourists and gift buyers.
Capacity: 15,768 pieces a year; sales ₹65.70 L (earrings 37%, necklaces 31%, rings 15%, bracelets and anklets 13%, oxidised and antique 4%).
§2Is it right for you?
Who it is for
Someone who follows fashion trends, with a shop near colleges, markets or tourist streets.
Who it is not for
Someone without the eye to spot trends — unsold designs date fast.
Advantages
- Affordable alternative to gold for daily and festive wear
- Wedding season brings bulk buying
- Tourists buy traditional-style pieces as souvenirs
- Small items — easy to display and store
Drawbacks
- Trends change quickly
- Low price per piece — needs high footfall
- Net margin is about 6% in the profile
- Online sellers offer huge variety
Skills you need
- Spotting designs that will sell
- Buying in small, varied lots
- Display and customer service
- Social-media selling
Why difficulty 2/5: Simple to set up; success depends on picking designs that sell.
§3Market
Who buys
- Young women and college students
- Brides and wedding guests
- Tourists
- Gift buyers
How it sells
- Walk-in sales in markets and tourist streets
- Wedding-season sets
- Social media and online catalogue
Good to know
- Earrings (37%) and necklaces (31%) lead the planned ₹65.70 L sales.
§4Raw material & machinery
| Item | Qty | Cost |
|---|---|---|
| Display cases | 10 | ₹50,000 |
| Display tables | 4 | ₹1,20,000 |
| Display carts | 10 | ₹50,000 |
| Bangle holders and stands | 5 | ₹10,000 |
| Seating (high table chairs) | 4 | ₹60,000 |
| Mirrors | 5 | ₹75,000 |
| Storage and cabinets | 10 | ₹1,00,000 |
From: Uttarakhand DUY project profile — Jewelry Shop
- Artificial jewellery — earrings, necklaces, rings, bangles, ankletsbought from manufacturers and wholesale markets
- Oxidised and traditional-style piecesincluding Uttarakhand-inspired designs
From: Uttarakhand DUY project profile — Jewelry Shop
In our raw material database
§5Licences & registration
- Udyam registration
- Shop and establishment licence
- Trade licence from the municipal corporation
- GST registration
- ISO certification is optional (listed in the profile); if you add gold or silver items, BIS hallmarking rules apply
§6Schemes & subsidies
- MudraCentralActiveLoan up to ₹20 lakh, no collateral
- CGTMSECentralActiveNo collateral, up to ₹10 crore
- Stand-Up IndiaCentralClosed₹10 lakh – ₹1 crore loan
MUDRA (up to ₹20 L) fits the ₹16.09 L bank loan; CGTMSE backs collateral-free credit; Stand-Up India serves SC/ST and women founders.
§7Money
How the investment is worked out: Preliminary ₹0.26 L + equipment and furniture ₹4.65 L + working capital ₹21.90 L = ₹26.81 L. Promoter ₹10.72 L, bank ₹16.09 L (60%).
Working capital: ₹21.90 L of the ₹26.81 L project is working capital for stock.
Year not printed on the DUY profile — check current prices.
§8Export potential
A local shop; it does not export goods.
§9Risks — where people fail
- Outdated designs left unsold
- Tarnishing or poor-quality pieces from suppliers
- Price competition online
- Theft of small items
§1030 / 60 / 90-day plan
A general plan that applies to any business. A plan for this business will be added after research.
- Days 1–30: Visit a working artificial jewellery shop unit, ask 10 buyers about price and quantity, and get quotations from 3 suppliers.
- Days 31–60: Udyam and the licences you need (Udyam registration, Shop and establishment licence), a project report (DPR), and the scheme or loan file.
- Days 61–90: Space and machines, trial production, and first deliveries to 10 customers.
§11Who to connect with
Associations, clusters and training institutes — the directory is being built. Connect
§12Watch
There is no episode on this business yet. Shows are coming soon on the Podcast page.
Want to start Artificial Jewellery Shop?
DPR, loan file or registration — ask us on WhatsApp.
¶Sources
Data review: 6 October 2026. Spotted a mistake? Report it. For information only — not legal or financial advice.