§1What this business is
PVC mats of No. 2 size are bought, the pile is cut level in a shearing machine, the edges trimmed, and designs are sprayed through stencils using paints or pigments. Designs are made on computer (CAD) to suit seasons and buyer tastes in different countries.
Capacity: 3,000 mats a day; 9,00,000 mats a year. Bought at ₹145 and sold at ₹178 a mat.
§2Is it right for you?
Who it is for
An established mat supplier with steady export orders and design capability.
Who it is not for
A first-time founder — the break-even leaves almost no margin for error.
Advantages
- Printed designs raise the mat's value
- Seasonal designs win repeat export orders
- Includes an effluent treatment plant in the budget
Drawbacks
- Very high break-even (71–82%) — little room for slow months
- Large workforce of 43
- Paints and pigments need pollution control
- Depends on export buyers' design trends
Skills you need
- CAD design
- Stencil printing and colour fastness
- Shearing machine operation
- Export order handling
Why difficulty 4/5: Very high break-even, a big team and pollution rules make it demanding.
§3Market
Who buys
- Coir mat exporters
- Overseas retail chains through exporters
How it sells
- Supply or job work for exporters
Good to know
- The profile stresses designs that match seasons and consumer tastes in different countries.
§4Raw material & machinery
| Item | Qty | Cost |
|---|---|---|
| Compressor, 15 HP | 1 | ₹3,20,000 |
| Spray gun | 20 | ₹1,00,000 |
| Shearing machine, 5 HP | 2 | ₹6,00,000 |
| Trimming machine, 1 HP | 2 | ₹3,50,000 |
| Printing tables and structures | — | ₹2,00,000 |
| Effluent treatment plant (ETP) | — | ₹3,09,000 |
From: PMEGP project profile — Coir Mat Shearing/Stencilling Unit (prepared by Coir Board, Ministry of MSME) (2018)
- PVC-backed coir mats, No. 2 size₹145 a mat
- Paints, pigments and thinnersapplied through stencils on the top surface only
From: PMEGP project profile — Coir Mat Shearing/Stencilling Unit (prepared by Coir Board, Ministry of MSME) (2018)
§5Licences & registration
- Udyam registration
- GST registration
- Registration with the Coir Board (needed to export; also opens Coir Board schemes)
- State Pollution Control Board consent (check the category for your process)
- Factory licence if 10 or more workers use power
- IEC code if you export
§6Schemes & subsidies
- PMEGPCentralActive15–35% subsidy
- MudraCentralActiveLoan up to ₹20 lakh, no collateral
- CGTMSECentralActiveNo collateral, up to ₹10 crore
- Stand-Up IndiaCentralClosed₹10 lakh – ₹1 crore loan
PMEGP (this profile was made for it), MUDRA loans up to ₹20 lakh and CGTMSE cover fit; Stand-Up India suits women and SC/ST founders.
§7Money
How the investment is worked out: Coir Board profile: work shed leased + machinery ₹18.79 lakh + working capital ₹6.21 lakh = ₹25.00 lakh.
Working capital: Working capital ₹6.21 lakh (bank ₹5.90 lakh).
Prices from June 2018 — machinery costs will be higher now.
§8Export potential
Confirm the HS code in the DGFT ITC(HS) lookup before you export
Export council / board: Coir Board
- Coir exporters register with the Coir Board and take its registration-cum-membership certificate.
- Confirm the exact 8-digit code in the DGFT ITC-HS schedule before you ship.
§9Risks — where people fail
- Order shortfall pushes below break-even
- Colour rejection by buyers
- Effluent compliance
- Mat purchase price rise
§1030 / 60 / 90-day plan
A general plan that applies to any business. A plan for this business will be added after research.
- Days 1–30: Visit a working coir mat shearing and stencil printing unit, ask 10 buyers about price and quantity, and get quotations from 3 suppliers.
- Days 31–60: Udyam and the licences you need (Udyam registration, GST registration), a project report (DPR), and the scheme or loan file.
- Days 61–90: Space and machines, trial production, and first deliveries to 10 customers.
§11Who to connect with
Associations, clusters and training institutes — the directory is being built. Connect
§12Watch
There is no episode on this business yet. Shows are coming soon on the Podcast page.
Want to start Coir Mat Shearing and Stencil Printing?
DPR, loan file or registration — ask us on WhatsApp.
¶Sources
Data review: 6 October 2026. Spotted a mistake? Report it. For information only — not legal or financial advice.