§1What this business is

ABS casings and PVC impellers are moulded or bought, copper stator coils are wound, a permanent-magnet rotor is fitted, and each pump is tested and painted. These small centrifugal pumps lift water inside desert coolers and also run fountains and aquariums. Sales peak before and during summer.

Capacity: 250 pumps a day in a 10-hour shift; the report starts at 40% use in year 1.

§2Is it right for you?

Who it is for

Someone who knows motor winding or already sells cooler parts.

Who it is not for

Someone who cannot carry stock through the off-season.

Advantages

  • Coolers are common in hot, dry regions, so pumps sell every summer
  • Small machinery bill (₹8.50 L)
  • Assembly skills are easy to learn

Drawbacks

  • Sales are seasonal — mostly before and during summer
  • Cheap imported and branded pumps compete on price
  • Copper and magnet prices move

Skills you need

  • Coil winding and motor assembly
  • Electrical testing (HV and insulation tests)
  • A dealer network for cooler parts

Why difficulty 3/5: Simple assembly, but seasonal sales and price competition.

§3Market

Who buys

  • Desert-cooler makers and assemblers
  • Cooler spare-parts shops
  • Fountain and aquarium sellers

How it sells

  • Electrical and cooler-parts wholesalers
  • Direct supply to cooler assemblers

Good to know

  • The report says cooler demand grew about 60% a year over the last 10 years among households that cannot afford air conditioners.
  • Desert coolers work well in hot, dry areas but not in humid ones (report).

§4Raw material & machinery

ItemQtyCost
Radial drill machine—₹20,000
Bench drill machine—₹8,000
Shaper—₹30,000
Hand press—₹5,000
Hacksaw machine—₹32,000
Balancing machine—₹1,00,000
Automatic CNC coil winding machine—₹5,00,000
Baking oven—₹25,000
Hand shear—₹10,000
Air compressor with accessories—₹10,000
Oxy-acetylene cylinder with accessories—₹20,000
Testing equipment (HV tester, insulation resistance tester, voltmeter, ammeter, wattmeter)—₹40,000
Other equipment—₹50,000

From: PMEGP sample project report — Cooler Pump (prepared by Udyami/Samadhan)

  • PVC impeller
  • Stamping pair
  • 32 SWG copper wire for stator coils
  • Bobbin pair for coil binding
  • Insulating paper
  • ABS pump casing
  • Permanent magnet rotor
  • Steel pin with bush
  • Hardware including terminal plate
  • Wiring, varnish, rubber washers and other items

From: PMEGP sample project report — Cooler Pump (prepared by Udyami/Samadhan)

§5Licences & registration

  1. Udyam registration
  2. GST
  3. BIS certification if a Quality Control Order or your buyer requires it — check with BIS
  4. Trademark for your brand (optional)

We can do this registration for you

§6Schemes & subsidies

PMEGP (the report is a PMEGP sample), MUDRA for loans up to ₹20 L and CGTMSE for collateral-free cover fit.

§7Money

How the investment is worked out: Plant & machinery ₹8.50 L, furniture ₹0.50 L, working capital ₹4.79 L = ₹13.79 L. The PMEGP list shows a second cooler-pump report at ₹16.17 L, but its link returned this same ₹13.79 L report.

Working capital: Working capital ₹4.79 L, of which bank finance ₹4.31 L; 15 days of stock and 14 days' credit to buyers.

Year not printed on the report — check current machinery prices.

How to prepare a loan file

§8Export potential

Confirm the HS code in the DGFT ITC(HS) lookup before you export

8413.70Other centrifugal pumps

Export council / board: EEPC India

  • Confirm the 8-digit ITC(HS) line with DGFT or your customs broker.
  • You need an Import Export Code (IEC) from DGFT before the first shipment.

§9Risks — where people fail

  • Unsold stock if summer is short or wet
  • Copper price rise
  • Complaints of burnt windings

§1030 / 60 / 90-day plan

A general plan that applies to any business. A plan for this business will be added after research.

  1. Days 1–30: Visit a working cooler pump manufacturing unit, ask 10 buyers about price and quantity, and get quotations from 3 suppliers.
  2. Days 31–60: Udyam and the licences you need (Udyam registration, GST), a project report (DPR), and the scheme or loan file.
  3. Days 61–90: Space and machines, trial production, and first deliveries to 10 customers.

§11Who to connect with

Not verified yet

Associations, clusters and training institutes — the directory is being built. Connect

§12Watch

There is no episode on this business yet. Shows are coming soon on the Podcast page.

Want to start Cooler Pump Manufacturing?

DPR, loan file or registration — ask us on WhatsApp.

Get a DPR / loan file made

Sources

  1. PMEGP sample project report — Cooler Pump (prepared by Udyami/Samadhan)

Data review: 6 October 2026. Spotted a mistake? Report it. For information only — not legal or financial advice.