§1What this business is

A cosmetics store stocks makeup (foundation, lipstick, eyeliner, brushes), hair care, fragrances and bath products, men's grooming items and skincare. Buyers are young women, brides and wedding parties, salons and everyday shoppers. In the profile, makeup makes up 88% of sales.

Capacity: 58,230 units a year; sales ₹183.69 L (makeup 88%, hair care 7%, fragrances and bath 2%, men's grooming 2%, skincare 1%).

§2Is it right for you?

Who it is for

Someone who follows beauty trends, can manage a large stock and has a shop in a busy market.

Who it is not for

Someone with limited capital — ₹61 L of the project is stock.

Advantages

  • Everyday products with repeat buyers
  • Wedding and festival seasons lift sales
  • Wide choice of brands to stock
  • Healthy per-unit margin in the profile

Drawbacks

  • Very large stock investment
  • Online stores and chains compete on price
  • Products expire
  • Risk of fake or grey-market goods from bad suppliers

Skills you need

  • Product knowledge and trend tracking
  • Stock and expiry management
  • Customer advice and selling
  • Buying from authorised distributors

Why difficulty 3/5: Heavy stock investment and close competition from online sellers.

§3Market

Who buys

  • Young women and college students
  • Brides and wedding parties
  • Salons and beauticians
  • Men buying grooming products

How it sells

  • Walk-in sales in a busy market
  • Festival and wedding-season offers
  • Social-media promotion

Good to know

  • Makeup is 88% of the planned ₹183.69 L sales.

§4Raw material & machinery

ItemQtyCost
Display shelves4₹40,000
Mirrors5₹75,000
Storage racks20₹1,00,000
Cash counter1₹25,000
Storage bins and drawers35₹1,75,000
Chairs and tables5₹1,25,000
Computer1₹60,000
Product display cases3₹60,000

From: Uttarakhand DUY project profile — Cosmetics Store

  • Branded makeup, skincare, hair-care and fragrance productsbought from authorised distributors and brand stockists
  • Men's grooming productsshaving creams, razors, beard care

From: Uttarakhand DUY project profile — Cosmetics Store

§5Licences & registration

  1. Shop and establishment licence
  2. Trade licence from the municipal corporation
  3. GST registration
  4. The profile lists a state drug licence for selling cosmetics — confirm with the State Drugs Control Department which of your products need one

We can do this registration for you

§6Schemes & subsidies

CGTMSE backs the ₹41.11 L bank loan without collateral; Stand-Up India serves SC/ST and women founders (₹10 L–₹1 crore); MUDRA tops out at ₹20 L, so it covers only part.

§7Money

How the investment is worked out: Preliminary ₹0.69 L + furniture and fixtures ₹6.60 L + working capital ₹61.23 L = ₹68.52 L. Promoter ₹27.41 L, bank ₹41.11 L (60%).

Working capital: ₹61.23 L of the ₹68.52 L project is working capital — the stock is the big cost.

Year not printed on the DUY profile — check current prices.

How to prepare a loan file

§8Export potential

A local shop; it does not export goods.

§9Risks — where people fail

  • Unsold stock going past expiry
  • Price wars with online sellers
  • High rent in prime markets
  • Counterfeit products from suppliers

§1030 / 60 / 90-day plan

A general plan that applies to any business. A plan for this business will be added after research.

  1. Days 1–30: Visit a working cosmetics store unit, ask 10 buyers about price and quantity, and get quotations from 3 suppliers.
  2. Days 31–60: Udyam and the licences you need (Shop and establishment licence, Trade licence from the municipal corporation), a project report (DPR), and the scheme or loan file.
  3. Days 61–90: Space and machines, trial production, and first deliveries to 10 customers.

§11Who to connect with

Not verified yet

Associations, clusters and training institutes — the directory is being built. Connect

§12Watch

There is no episode on this business yet. Shows are coming soon on the Podcast page.

Want to start Cosmetics Store?

DPR, loan file or registration — ask us on WhatsApp.

Get a DPR / loan file made

Sources

  1. Uttarakhand DUY project profile — Cosmetics Store

Data review: 6 October 2026. Spotted a mistake? Report it. For information only — not legal or financial advice.