§1What this business is
Steel and plastic parts are punched and moulded, the heating element, switch, cord and plug are fitted, and each kettle is tested and boxed. The report plans 96 kettles a day in one 8-hour shift and sells through appliance dealers and shops.
Capacity: 96 kettles a day; first year at 50% capacity, sales ₹90.48 lakh.
§2Is it right for you?
Who it is for
Someone with appliance-repair or electrical trade experience and contacts with dealers.
Who it is not for
Someone who cannot set up dealer sales and after-sales service.
Advantages
- Kettles sell in homes, hostels, hotels and offices
- Simple assembly once the moulds are ready
- The same press and moulding machine can make other small appliances
- Rented premises keep the start-up cost low
Drawbacks
- Big brands and cheap imports set the price
- Moulds and dies cost extra for each new model
- Raw material is about 59% of first-year sales
- Electrical safety failures mean returns and complaints
Skills you need
- Sheet punching and plastic moulding
- Electrical safety testing
- Dealer and distributor sales
- Stock and cost control
Why difficulty 3/5: Machines are standard, but selling against brands needs a dealer network.
§3Market
Who buys
- Households
- Hotels, hostels and offices
How it sells
- Electrical and appliance dealers
- Retail shops
Good to know
- The report expects the world kettle market to grow about 5% a year.
§4Raw material & machinery
| Item | Qty | Cost |
|---|---|---|
| Turret punch press | 1 | ₹4,00,000 |
| Injection moulding machine | 1 | ₹7,00,000 |
| Belt conveyor | 1 | ₹60,000 |
| Packaging machine | 1 | ₹1,00,000 |
| Tools and other equipment | 1 lot | ₹40,000 |
From: PMEGP sample project report — Electric Kettle Manufacturing Unit (prepared by Udyami/Samadhan)
- High-grade steel
- Heat-resistant plastic (LDPE, PP or PS)
- Rubber; copper, brass and nickel parts
- On/off switches, element-to-cord connectors and plugs
- Packaging (plastic bags, carton boxes)
From: PMEGP sample project report — Electric Kettle Manufacturing Unit (prepared by Udyami/Samadhan)
§5Licences & registration
- Udyam registration
- GST registration
- BIS certification if a Quality Control Order covers the product (check the BIS list)
- Trademark for your brand name (optional)
§6Schemes & subsidies
- PMEGPCentralActive15–35% subsidy
- MudraCentralActiveLoan up to ₹20 lakh, no collateral
- CGTMSECentralActiveNo collateral, up to ₹10 crore
PMEGP fits (the report was made for it); MUDRA gives loans up to ₹20 lakh; CGTMSE lets the bank lend without collateral.
§7Money
How the investment is worked out: Plant & machinery ₹13.00 lakh, other assets ₹1.00 lakh, working capital ₹6.89 lakh = ₹20.89 lakh. Premises rented (about 1,200 sq ft at ₹25,000 a month).
Working capital: Working capital ₹6.89 lakh, of which the bank limit is ₹6.20 lakh.
Year not printed on the report — check current machinery prices.
§8Export potential
The project report gives no HS code — find the right 8-digit ITC(HS) code on the DGFT website before you export.
§9Risks — where people fail
- Price war with branded and imported kettles
- Steel and plastic price swings
- Product safety claims
- Slow payment from dealers
§1030 / 60 / 90-day plan
A general plan that applies to any business. A plan for this business will be added after research.
- Days 1–30: Visit a working electric kettle manufacturing unit unit, ask 10 buyers about price and quantity, and get quotations from 3 suppliers.
- Days 31–60: Udyam and the licences you need (Udyam registration, GST registration), a project report (DPR), and the scheme or loan file.
- Days 61–90: Space and machines, trial production, and first deliveries to 10 customers.
§11Who to connect with
Associations, clusters and training institutes — the directory is being built. Connect
§12Watch
There is no episode on this business yet. Shows are coming soon on the Podcast page.
Want to start Electric Kettle Manufacturing Unit?
DPR, loan file or registration — ask us on WhatsApp.
¶Sources
Data review: 6 October 2026. Spotted a mistake? Report it. For information only — not legal or financial advice.