§1What this business is
Sheets are pickled, sheared, punched, bent and welded into the toaster box; the mica heating element and circuit board are fitted; the plastic outer casing is injection-moulded; then cord, thermostat and handles are added and every piece is tested. Buyers are homes, cafés, hotels and restaurants.
Capacity: 80 toasters a day, 24,000 a year; first year at 40% (9,600) at ₹950 each, sales ₹88.16 lakh.
§2Is it right for you?
Who it is for
Someone with sheet-metal or plastic-moulding experience and appliance trade contacts.
Who it is not for
A first-timer without any technical help.
Advantages
- Steady demand from homes, cafés and quick-service restaurants
- Low break-even point (28%)
- Moulding machine can make other appliance casings
- Only 8 people needed
Drawbacks
- Injection moulding machine alone costs ₹12.50 lakh
- Raw material is most of the cost
- Branded and imported toasters are cheap
- Bought-in circuit boards and thermostats decide quality
Skills you need
- Press, bending and welding work
- Injection moulding and die setting
- Electrical testing
- Dealer sales
Why difficulty 3/5: Several machines and bought-in electronics; selling against brands is the real test.
§3Market
Who buys
- Households
- Cafés, hotels and quick-service restaurants
How it sells
- Appliance dealers and distributors
- Retail shops
Good to know
- The report quotes Grand View Research: world toaster market expected to reach USD 4.5 billion by 2025 (4.8% a year), driven by quick-service restaurants.
§4Raw material & machinery
| Item | Qty | Cost |
|---|---|---|
| Shearing machine | 1 | ₹3,34,500 |
| Punch press | 1 | ₹1,62,750 |
| Bending machine | 1 | ₹3,42,500 |
| Hand drilling machine | 1 | ₹2,100 |
| Injection moulding machine (200 g) | 1 | ₹12,50,000 |
| Welding machine | 1 | ₹12,500 |
| Stud welding machine | 1 | ₹70,000 |
| Other equipment and hand tools | 1 lot | ₹50,000 |
From: PMEGP sample project report — Electric Toaster (prepared by Udyami/Samadhan)
- Aluminium sheets36,000 kg a year at ₹185 per kg (at full capacity)
- PVC pellets6,000 kg at ₹45
- Mica heating elements25,000 at ₹50
- Thermostats25,000 at ₹75
- Pop-up toaster circuit boards25,000 at ₹150
- Electric cords and Bakelite handles25,000 each at ₹25 and ₹50
From: PMEGP sample project report — Electric Toaster (prepared by Udyami/Samadhan)
Suppliers in Building Business Bazaar
Aggarwal Steel Company · Delhi →Allied Metal Engg. Works Hauz Qazi · Delhi →Bihar Mica House · Delhi →Western Electric Corporation · Kolkata →
§5Licences & registration
- Udyam registration
- GST registration
- NOC from the State Pollution Control Board (listed in the report)
- BIS certification if a Quality Control Order covers the product (check the BIS list)
- Trademark for your brand name (optional)
§6Schemes & subsidies
- PMEGPCentralActive15–35% subsidy
- MudraCentralActiveLoan up to ₹20 lakh, no collateral
- CGTMSECentralActiveNo collateral, up to ₹10 crore
PMEGP fits (the report was made for it); MUDRA gives loans up to ₹20 lakh; CGTMSE lets the bank lend without collateral.
§7Money
How the investment is worked out: Plant & machinery ₹22.25 lakh, furniture & fixtures ₹1.75 lakh, working capital ₹8.33 lakh = ₹32.33 lakh. Land own or rented.
Working capital: Working capital ₹8.33 lakh, of which the bank limit is ₹7.50 lakh.
Year not printed on the report — check current machinery prices.
§8Export potential
The project report gives no HS code — find the right 8-digit ITC(HS) code on the DGFT website before you export.
§9Risks — where people fail
- Aluminium price swings
- Competition from brands and imports
- Safety failures and returns
- Low use of costly machines if sales are slow
§1030 / 60 / 90-day plan
A general plan that applies to any business. A plan for this business will be added after research.
- Days 1–30: Visit a working electric toaster manufacturing unit, ask 10 buyers about price and quantity, and get quotations from 3 suppliers.
- Days 31–60: Udyam and the licences you need (Udyam registration, GST registration), a project report (DPR), and the scheme or loan file.
- Days 61–90: Space and machines, trial production, and first deliveries to 10 customers.
§11Who to connect with
Associations, clusters and training institutes — the directory is being built. Connect
§12Watch
There is no episode on this business yet. Shows are coming soon on the Podcast page.
Want to start Electric Toaster Manufacturing?
DPR, loan file or registration — ask us on WhatsApp.
¶Sources
Data review: 6 October 2026. Spotted a mistake? Report it. For information only — not legal or financial advice.