§1What this business is
Brass is melted in a furnace and cast in sand-and-clay moulds made over bee-wax patterns; pieces are cleaned with tamarind pulp and nitric acid, rubbed with emery paper and buffed. Ghungroos go to dancers and payal makers; ghantis go to temples and puja shops.
Capacity: 70 sets of ghungroo and 160 ghantis a day; 60% capacity in year 1; 10-hour shift.
§2Is it right for you?
Who it is for
A family or karigar in the Jalesar–Etah or Moradabad brass belt.
Who it is not for
Someone without casting skill or links to brass traders.
Advantages
- Steady religious and dance demand
- Low machine cost (₹3.00 L)
- Known cluster with traders in Aligarh, Hathras, Agra and Delhi
- Export demand for brassware
Drawbacks
- Brass price swings hit cost
- Hot furnace and acid work
- Middlemen take a big share (report)
- Jalesar has weaker rail and road links (report)
Skills you need
- Brass melting and sand casting
- Wax pattern making
- Finishing and polishing
- Selling to traders and puja shops
Why difficulty 3/5: Skilled casting work, but small investment and steady demand.
§3Market
Who buys
- Temples and puja-item shops
- Classical dancers and dance schools
- Payal and anklet makers
- Brassware exporters
How it sells
- Traders in Aligarh, Hathras, Agra, Mathura, Moradabad, Kanpur, Delhi and Kolkata (report)
- Puja-item wholesalers
- Exporters
Good to know
- The report says Jalesar is known for ghungroos and ghantis, with about 200 cottage units.
- It names the USA as the largest market for UP brassware, followed by Saudi Arabia and the UK.
§4Raw material & machinery
| Item | Qty | Cost |
|---|---|---|
| Furnace | 1 | ₹2,50,000 |
| Furnace exhaust motor | 1 | ₹6,000 |
| Buffing machine | 1 | ₹4,000 |
| Other machines and equipment | 1 lot | ₹40,000 |
From: PMEGP sample project report — Ghungroo & Ghanti (prepared by Udyami/Samadhan)
- Brass metalmain raw material
- Refined sand, clay and bee waxfor moulds and patterns
- Charcoal and propane gas with torchfuel
- Tamarind pulp and nitric acidcleaning
- Emery paper, cloth, wooden sticks, sacksfinishing and packing
From: PMEGP sample project report — Ghungroo & Ghanti (prepared by Udyami/Samadhan)
In our raw material database
§5Licences & registration
- Udyam registration
- GST registration
- Artisan card for craft benefits
- State Pollution Control Board consent (furnace fumes)
- Factory/trade licence
§6Schemes & subsidies
- PMEGPCentralActive15–35% subsidy
- MudraCentralActiveLoan up to ₹20 lakh, no collateral
- CGTMSECentralActiveNo collateral, up to ₹10 crore
PMEGP fits; MUDRA and CGTMSE for credit.
§7Money
How the investment is worked out: Samadhan report: plant & machinery ₹3.00 L, civil work ₹2.20 L, furniture ₹0.80 L, working capital ₹2.99 L = ₹8.99 L. Land own or rented.
Working capital: Working capital ₹2.99 L (bank ₹2.69 L); 15 days' stock and 15 days' credit.
Year not printed on the report — check current machinery prices.
§8Export potential
Confirm the HS code in the DGFT ITC(HS) lookup before you export
Export council / board: EPCH (Export Promotion Council for Handicrafts)
- HS codes are from the WCO HS 2022 list; confirm the 8-digit ITC(HS) line with DGFT or your customs broker.
- You need an Import Export Code (IEC) from DGFT before the first shipment.
§9Risks — where people fail
- Brass price rise
- Furnace and acid accidents
- Dependence on a few traders
- Cheap machine-made imitations
§1030 / 60 / 90-day plan
A general plan that applies to any business. A plan for this business will be added after research.
- Days 1–30: Visit a working ghungroo and ghanti (brass bells) unit, ask 10 buyers about price and quantity, and get quotations from 3 suppliers.
- Days 31–60: Udyam and the licences you need (Udyam registration, GST registration), a project report (DPR), and the scheme or loan file.
- Days 61–90: Space and machines, trial production, and first deliveries to 10 customers.
§11Who to connect with
Associations, clusters and training institutes — the directory is being built. Connect
§12Watch
There is no episode on this business yet. Shows are coming soon on the Podcast page.
Want to start Ghungroo and Ghanti (Brass Bells)?
DPR, loan file or registration — ask us on WhatsApp.
¶Sources
Data review: 6 October 2026. Spotted a mistake? Report it. For information only — not legal or financial advice.