§1What this business is
Artisans design, colour, thread and assemble jewellery from wood, stone, cloth, thread and metals like brass and copper, with help from a tube-forming machine, water-jet machine and bangle-turning machine. The report plans sets of one necklace and two bangles. Buyers are fashion and gift shops, exhibitions and online buyers.
Capacity: 250 sets a day; 75,000 sets a year; year 1 at 40% (30,000 sets).
§2Is it right for you?
Who it is for
A designer or artisan family with an eye for trends and some sales channels.
Who it is not for
Someone who wants a fixed product that sells itself.
Advantages
- Low project cost (₹8.41 L)
- Raw material is cheap — about ₹70–75 a set
- Design skill can lift prices
- Can be run from a small workshop
Drawbacks
- Fashion changes fast; designs date quickly
- Many low-cost competitors and imports
- Selling needs exhibitions, shops or online effort
- Thin margin per set (sale ₹115–135)
Skills you need
- Jewellery design
- Finishing and quality
- Online and exhibition selling
- Cost control per set
Why difficulty 2/5: Low cost and simple tools; selling and design are the challenge.
§3Market
Who buys
- Fashion, gift and handicraft shops
- Buyers at exhibitions and craft fairs
- Online shoppers
How it sells
- Retail shops on consignment or wholesale
- Craft fairs and exhibitions
- Online marketplaces and social media
Good to know
- The report sells a set at ₹115 in year 1, rising ₹5 a year.
- It notes that women make up more than half of handicraft jewellery buyers.
§4Raw material & machinery
| Item | Qty | Cost |
|---|---|---|
| Jewellery electric tube-forming machine | 1 | ₹1,75,000 |
| Jewellery water-jet machine | 1 | ₹58,500 |
| Bangle ring turning machine | 1 | ₹42,500 |
| Pliers (round nose, flat nose) | set | ₹62,000 |
| Other equipment (cutters, rulers, scissors) | set | ₹42,000 |
From: PMEGP sample project report — Handicraft Jewellery (prepared by Udyami/Samadhan)
- Wood, stone, cloth pieces, thread, joining hooks, paintaverage raw material about ₹70–75 a set (report)
- Metals such as brass and copperfor metal parts and findings
- Packing boxesbangles and neck-piece packed in boxes
From: PMEGP sample project report — Handicraft Jewellery (prepared by Udyami/Samadhan)
Suppliers in Building Business Bazaar
Gold & Silver Jewellery Cluster · Ramgarh →Karimnagar Silver Filigree Cluster · Hyderabad →Kolhapur Traditional Jewellery Cluster · Kolhapur →Mangalgiri Gold Jewellery Cluster · Guntur →Silver Filigree Cluster · Cuttack →Stitching And Surafce Ornamentation Women's Cluster · Bhopal →Toys And Naga Tribal Jewellery Cluster · Dimapur →Tribal Jewelry Cluster · Nizamabad →Vizianagarm Gold Jewelry Cluster · Vizianagaram →Weaving, Printing And Jewelry Cluster · Ahmedabad →Imitation Jewellery Industry Cluster, Machilipatnam · Machilipatnam →Gold Jewellery Cluster, Vijayawada · Vijayawada →
In our raw material database
§5Licences & registration
- Udyam
- GST
- Trademark for the brand (optional)
- Artisan card from the Development Commissioner (Handicrafts) for craft schemes and fairs
§6Schemes & subsidies
- PMEGPCentralActive15–35% subsidy
- MudraCentralActiveLoan up to ₹20 lakh, no collateral
- CGTMSECentralActiveNo collateral, up to ₹10 crore
- CM YUVAUPActiveUp to ₹5 lakh, interest-free
₹8.41 L project fits PMEGP, MUDRA and CGTMSE; a smaller start can fit CM-YUVA in UP (up to ₹5 L).
§7Money
How the investment is worked out: Report cost of project ₹8.41 L: building/shed 500 sq ft ₹2.00 L, plant & machinery ₹3.80 L, furniture ₹1.50 L, working capital ₹1.11 L. Finance: term loan ₹6.57 L, own ₹0.84 L, working-capital loan ₹1.00 L.
Working capital: Working capital ₹1.11 L (bank ₹1.00 L) — only 5 days of stock is planned.
Year not printed on the report — check current machinery prices.
§8Export potential
Confirm the HS code in the DGFT ITC(HS) lookup before you export
Export council / board: EPCH (Export Promotion Council for Handicrafts)
- Handicraft jewellery is exported through EPCH-registered exporters; check the exact 8-digit code in the DGFT ITC-HS list.
§9Risks — where people fail
- Designs going out of fashion
- Unsold stock
- Price competition
- Dependence on a few buyers
§1030 / 60 / 90-day plan
A general plan that applies to any business. A plan for this business will be added after research.
- Days 1–30: Visit a working handicraft jewellery unit unit, ask 10 buyers about price and quantity, and get quotations from 3 suppliers.
- Days 31–60: Udyam and the licences you need (Udyam, GST), a project report (DPR), and the scheme or loan file.
- Days 61–90: Space and machines, trial production, and first deliveries to 10 customers.
§11Who to connect with
Associations, clusters and training institutes — the directory is being built. Connect
§12Watch
There is no episode on this business yet. Shows are coming soon on the Podcast page.
Want to start Handicraft Jewellery Unit?
DPR, loan file or registration — ask us on WhatsApp.
¶Sources
Data review: 6 October 2026. Spotted a mistake? Report it. For information only — not legal or financial advice.