§1What this business is
Prussian blue pigment, an optical whitener, glycerine and preservatives are blended in a mixing tank with an agitator, stored, and filled into bottles on a liquid filling machine. A few drops in the rinse water give white clothes a bright, bluish-white look. Buyers are households, laundries and readymade-garment makers (profile).
Capacity: 150 kilolitres a year, valued at ₹63.50 lakh (turnover line ₹63.75 lakh).
§2Is it right for you?
Who it is for
A small entrepreneur with a distribution reach in kirana and general stores.
Who it is not for
Someone who cannot spend time and money on selling and brand building.
Advantages
- Very small machinery cost (₹1.27 L)
- Simple cold mixing and filling — no heating or reaction
- Every household doing laundry is a buyer
- Can be sold under a local brand through kirana shops
Drawbacks
- Strong national brands dominate the shelf
- Margin is in branding and distribution, not production
- Optical whitener and pigment prices move
- Low price per bottle means high volumes are needed
Skills you need
- Consistent mixing and dosing
- Bottle filling and labelling
- Retail distribution
- Cost control on pigments and packing
Why difficulty 2/5: Easy to make; the challenge is selling against established brands.
§3Market
Who buys
- Households
- Laundries and dhobi services
- Readymade-garment makers
How it sells
- Kirana and general stores through distributors
- Direct supply to laundries and garment units
Good to know
- The profile lists households, laundries and readymade-garment makers as users.
§4Raw material & machinery
| Item | Qty | Cost |
|---|---|---|
| Mixing tank with agitator, storage tank, weighing scale, liquid filling machine and measuring jars | 1 set | ₹1.27 lakh |
From: MSME-DI Hyderabad project profile — Liquid Blue
- Prussian bluemain colouring pigment
- Optical whiteneradds the bright white look
- Glycerine and preservativesall raw material together ₹3.96 L a month
§5Licences & registration
- Udyam
- GST
- Legal Metrology registration for packaged goods
- Trade licence from the local body
- Pollution board consent if your state asks for it
- Trademark for your brand (optional)
§6Schemes & subsidies
- PMEGPCentralActive15–35% subsidy
- MudraCentralActiveLoan up to ₹20 lakh, no collateral
- CGTMSECentralActiveNo collateral, up to ₹10 crore
At ₹14.47 L the project fits PMEGP and MUDRA (Tarun); CGTMSE covers collateral-free loans.
§7Money
How the investment is worked out: The profile's total capital investment is ₹14.47 L: machinery ₹1.27 L plus working capital for 3 months ₹13.32 L (these two lines add to ₹14.59 L). Premises rented at ₹6,000 a month.
Working capital: Raw material (Prussian blue, optical whitener, glycerine, preservatives) ₹3.96 L a month; utilities ₹6,500; other ₹21,500; wages ₹20,000. The profile keeps 3 months: ₹13.32 L.
Year not printed on this one-page MSME-DI Hyderabad profile; its wages are very low by today's standards, so the prices are old — check every figure.
§8Export potential
Export council / board: Not verified yet
- No HS code or export body has been checked against an official list yet.
§9Risks — where people fail
- Brand competition
- Product settling or fading in the bottle
- Rising pigment and bottle costs
- Credit to retailers
§1030 / 60 / 90-day plan
A general plan that applies to any business. A plan for this business will be added after research.
- Days 1–30: Visit a working liquid blue (laundry whitener) unit, ask 10 buyers about price and quantity, and get quotations from 3 suppliers.
- Days 31–60: Udyam and the licences you need (Udyam, GST), a project report (DPR), and the scheme or loan file.
- Days 61–90: Space and machines, trial production, and first deliveries to 10 customers.
§11Who to connect with
Associations, clusters and training institutes — the directory is being built. Connect
§12Watch
There is no episode on this business yet. Shows are coming soon on the Podcast page.
Want to start Liquid Blue (Laundry Whitener)?
DPR, loan file or registration — ask us on WhatsApp.
¶Sources
Data review: 6 October 2026. Spotted a mistake? Report it. For information only — not legal or financial advice.