§1What this business is

Skin toners are mildly astringent, refreshing liquids. The KVIC profile says making them needs little skill: the ingredients are dissolved in water, alcohol and other liquids, filtered and bottled. The plan makes 1,85,000 bottles a year with a homogeniser and bottle filling and sealing machines.

Capacity: 1,85,000 bottles a year at full capacity.

§2Is it right for you?

Who it is for

Someone already in the cosmetics or chemist trade who can add a toner line.

Who it is not for

Someone without a route to shops or salons.

Advantages

  • Simple process — dissolve, filter, fill
  • Small equipment cost (₹4.58 L)
  • Same plant can make other liquid cosmetics
  • Small bottles are easy to stock and ship

Drawbacks

  • Working capital is nearly double the equipment cost
  • Needs a cosmetics licence
  • Low margin per bottle; you earn on volume
  • Crowded market with many brands

Skills you need

  • Cosmetic formulation
  • Hygiene and batch records
  • Packaging and labelling
  • Distribution

Why difficulty 3/5: Easy to make, but licensing and selling against brands take effort.

§3Market

Who buys

  • Households
  • Beauty parlours and salons
  • Hotels (guest toiletries)

How it sells

  • Cosmetic and chemist shops
  • Distributors
  • Online

Good to know

  • Projected sales at full capacity: ₹40.00 lakh a year (profile).

§4Raw material & machinery

ItemQtyCost
Equipment set: homogeniser 200 RPM with SS kettle, bottle filling machine, bottle sealing machine, testing equipment, electrification, office equipment and furniture1 set₹4,58,000

From: KVIC Project Profile — Skin Toning Lotion (Skin Fresheners) (PMEGP)

  • Lotion ingredients (water, alcohol and other liquids, actives)₹22,76,400 a year at full capacity (profile)
  • Labels and packing material₹75,000 a year (profile)

From: KVIC Project Profile — Skin Toning Lotion (Skin Fresheners) (PMEGP)

§5Licences & registration

  1. Udyam registration
  2. GST registration
  3. Cosmetics manufacturing licence from the State Licensing Authority (Cosmetics Rules, 2020)
  4. State excise permit for alcohol or denatured spirit, if used
  5. Legal Metrology registration for packaged goods

We can do this registration for you

§6Schemes & subsidies

PMEGP (the profile is a KVIC/PMEGP model), MUDRA up to ₹20 lakh, CGTMSE; Stand-Up India for SC/ST or women founders.

§7Money

How the investment is worked out: KVIC profile: equipment ₹4.58 L (homogeniser 200 RPM with SS kettle, bottle filling and sealing machines, electrification, testing and office equipment, furniture) + working capital ₹8.00 L = ₹12.58 L. Work shed rented.

Working capital: Working capital ₹8.00 L — more than the equipment cost; raw material ₹22.76 L a year at full capacity.

Year not printed on the KVIC profile — check current machinery prices.

How to prepare a loan file

§8Export potential

Confirm the HS code in the DGFT ITC(HS) lookup before you export

3304Beauty or make-up preparations and preparations for the care of the skin

Export council / board: CHEMEXCIL (cosmetics and toiletries panel)

  • Get an Import Export Code (IEC) from DGFT before exporting.
  • Check the importing country's cosmetic registration and label rules.

§9Risks — where people fail

  • Licence or label non-compliance
  • Skin irritation complaints
  • Competition from big brands
  • Stock expiring before sale

§1030 / 60 / 90-day plan

A general plan that applies to any business. A plan for this business will be added after research.

  1. Days 1–30: Visit a working skin toning lotion (skin freshener) unit, ask 10 buyers about price and quantity, and get quotations from 3 suppliers.
  2. Days 31–60: Udyam and the licences you need (Udyam registration, GST registration), a project report (DPR), and the scheme or loan file.
  3. Days 61–90: Space and machines, trial production, and first deliveries to 10 customers.

§11Who to connect with

Not verified yet

Associations, clusters and training institutes — the directory is being built. Connect

§12Watch

There is no episode on this business yet. Shows are coming soon on the Podcast page.

Want to start Skin Toning Lotion (Skin Freshener)?

DPR, loan file or registration — ask us on WhatsApp.

Get a DPR / loan file made

Sources

  1. KVIC Project Profile — Skin Toning Lotion (Skin Fresheners) (PMEGP)

Data review: 6 October 2026. Spotted a mistake? Report it. For information only — not legal or financial advice.