§1What this business is
Tourists often reach snow destinations without proper winter gear and buy on the spot. This shop stocks waterproof insulated snow boots, thermal base layers, insulated jackets, woollen gloves and socks, beanies, mufflers and balaclavas, sourced from bulk suppliers in Ludhiana and Delhi, adventure brands' reseller schemes and local wool cooperatives. Customers are tourists, winter pilgrims, trekkers, residents, porters, workers and school trip groups.
Capacity: Projected sales ₹1,00,000 a month: 30 pairs of snow boots at ₹1,500, 50 thermals and jackets at ₹800, 50 gloves and accessories at ₹300.
§2Is it right for you?
Who it is for
A local shopkeeper in a snow destination or trek base who knows the tourist season.
Who it is not for
Someone in a town without winter tourist traffic.
Advantages
- Very small investment
- Tourists buy on the spot when they are cold
- Locals, porters and workers buy every winter
- Can add gear rental and pop-up stalls
Drawbacks
- Sales are concentrated in winter
- Unsold stock and storage in the off-season
- Tourists can rent gear instead of buying
- The profile's own staff cost looks high for its sales figure
Skills you need
- Seasonal stock planning
- Buying from wholesalers
- Customer service with tourists
- Google Maps and Instagram visibility
Why difficulty 1/5: A simple small shop; the main skill is buying the right stock for the season.
§3Market
Who buys
- Tourists at snow destinations
- Pilgrims on winter yatras
- Trekkers and campers
- Residents, porters, workers and army support staff
- Schools organising trips
How it sells
- Walk-in shop near bus and taxi stands
- Google Maps and Instagram
- Local travel blogs and homestay tie-ups
- Pre-orders from travel groups
Good to know
- The profile names winter gear rental and seasonal pop-up stores as expansion options.
§4Raw material & machinery
| Item | Qty | Cost |
|---|---|---|
| Store set-up and interiors (displays, hangers, mirrors, counter) | — | ₹80,000 |
| Billing system and branding | — | ₹30,000 |
From: Uttarakhand DUY project profile — Retail Outlet for Snow Boots and Thermal Wear
- Snow boots (waterproof, insulated)bulk suppliers or imports; average selling price ₹1,500
- Thermal inners and jacketsfrom Ludhiana, Delhi or Kathmandu suppliers; average ₹800
- Gloves, socks, caps, ear warmersincluding handmade woollens from local cooperatives; average ₹300
- Initial stock (total)₹2,00,000
From: Uttarakhand DUY project profile — Retail Outlet for Snow Boots and Thermal Wear
§5Licences & registration
- Shop and establishment registration
- GST
- Trade licence from the local body
- Import Export Code if importing directly
- Fire, theft and liability insurance
§6Schemes & subsidies
- MudraCentralActiveLoan up to ₹20 lakh, no collateral
- CGTMSECentralActiveNo collateral, up to ₹10 crore
The ₹2 L bank loan fits a MUDRA Shishu/Kishor loan; CGTMSE cover is also available for retail trade.
§7Money
How the investment is worked out: Store set-up and interiors ₹80,000 + initial stock ₹2,00,000 + billing system and branding ₹30,000 + miscellaneous ₹20,000 = ₹3,30,000. Finance: promoter ₹1,30,000, bank loan ₹2,00,000.
Year not printed on the profile — check current stock prices and shop rents.
§8Export potential
A local retail shop; no export.
§9Risks — where people fail
- A weak snow season
- Overstocking
- Price competition from online sellers
- Poor-quality imports causing returns
§1030 / 60 / 90-day plan
A general plan that applies to any business. A plan for this business will be added after research.
- Days 1–30: Visit a working snow boots and thermal wear shop unit, ask 10 buyers about price and quantity, and get quotations from 3 suppliers.
- Days 31–60: Udyam and the licences you need (Shop and establishment registration, GST), a project report (DPR), and the scheme or loan file.
- Days 61–90: Space and machines, trial production, and first deliveries to 10 customers.
§11Who to connect with
Associations, clusters and training institutes — the directory is being built. Connect
§12Watch
There is no episode on this business yet. Shows are coming soon on the Podcast page.
Want to start Snow Boots and Thermal Wear Shop?
DPR, loan file or registration — ask us on WhatsApp.
¶Sources
Data review: 6 October 2026. Spotted a mistake? Report it. For information only — not legal or financial advice.