§1What this business is
In a 100-litre batch, water is coloured, thickened with Novo amine, emulsified, then CTAC, an acid-stable perfume and hydrochloric acid are added. The liquid is filled into bottles, labelled and packed. Many homes still use phenyl, detergent or acid for toilets, so branded cleaners have room to grow.
Capacity: 300 litres a day, 90,000 litres a year — 1,80,000 bottles of 500 ml; year 1 at 50% (90,000 bottles).
§2Is it right for you?
Who it is for
A small entrepreneur who can sell to local shops, housing societies, hotels and institutions.
Who it is not for
Someone expecting high margins; this is a low-price product sold on volume.
Advantages
- Very low machinery cost (₹1.75 lakh for mixer and filler)
- Small team of 5
- Toilet cleaner is a daily-use household product
- Room to grow, as many homes still use phenyl or acid
Drawbacks
- Packaging costs more than raw material (₹9.00 lakh against ₹8.10 lakh in year 1)
- Thin net profit (₹2.30–3.48 lakh a year)
- Big brands dominate
- Hydrochloric acid needs careful handling
Skills you need
- Mixing to a fixed formula
- Safe handling of acids
- Local selling and distribution
- Packaging and label design
Why difficulty 2/5: Cheap and simple to make; profit depends on selling volume.
§3Market
Who buys
- Households
- Hotels, offices and institutions
- Housing societies and cleaning contractors
How it sells
- Kirana and general stores
- Wholesalers and distributors
- Direct supply to institutions
Good to know
- The report says liquid toilet cleaners lead the market because of low unit prices.
- It also notes the market has grown at more than 18% a year over the last five years.
§4Raw material & machinery
| Item | Qty | Cost |
|---|---|---|
| Liquid mixing machine, 100 litres a batch | 1 | ₹50,000 |
| Filling machine | 1 | ₹1.25 lakh |
From: PMEGP sample project report — Toilet Cleaner (prepared by Udyami/Samadhan)
- Hydrochloric acidcleaning agent, added last
- Novo amine and CTACthickener and surfactant
- Acid colour and acid-stable perfume
- Waterabout 70% of each batch
- Average raw material cost₹16–20 a litre (₹18 in year 1 of the report)
- Bottles₹10 a bottle in year 1
From: PMEGP sample project report — Toilet Cleaner (prepared by Udyami/Samadhan)
In our raw material database
§5Licences & registration
- Udyam registration
- GST registration
- Fire and pollution clearances as required
- Legal Metrology registration for packaged goods
- Trademark for the brand
§6Schemes & subsidies
- PMEGPCentralActive15–35% subsidy
- MudraCentralActiveLoan up to ₹20 lakh, no collateral
- CGTMSECentralActiveNo collateral, up to ₹10 crore
PMEGP fits this ₹8.19 lakh unit; MUDRA can cover it fully; CGTMSE gives collateral-free cover.
§7Money
How the investment is worked out: Sample report total ₹8.19 lakh: plant & machinery ₹2.66 lakh, furniture & other assets ₹0.20 lakh, working capital ₹5.33 lakh. Finance: own share ₹2.05 lakh, bank term loan ₹2.14 lakh, working-capital limit ₹4.00 lakh.
Working capital: Working capital ₹5.33 lakh (bank limit ₹4.00 lakh) — more than the machinery cost.
Year not printed on the sample report — check current machinery prices.
§8Export potential
Confirm the HS code in the DGFT ITC(HS) lookup before you export
- Get an IEC; acid-based cleaners ship as dangerous goods with proper labels.
§9Risks — where people fail
- Acid burns and spills
- Price war with local brands
- Rising bottle cost
- Unsold stock and credit to shops
§1030 / 60 / 90-day plan
A general plan that applies to any business. A plan for this business will be added after research.
- Days 1–30: Visit a working toilet cleaner making unit, ask 10 buyers about price and quantity, and get quotations from 3 suppliers.
- Days 31–60: Udyam and the licences you need (Udyam registration, GST registration), a project report (DPR), and the scheme or loan file.
- Days 61–90: Space and machines, trial production, and first deliveries to 10 customers.
§11Who to connect with
Associations, clusters and training institutes — the directory is being built. Connect
§12Watch
There is no episode on this business yet. Shows are coming soon on the Podcast page.
Want to start Toilet Cleaner Making?
DPR, loan file or registration — ask us on WhatsApp.
¶Sources
Data review: 6 October 2026. Spotted a mistake? Report it. For information only — not legal or financial advice.