§1What this business is
Trumock shoes are light, comfortable casual shoes with leather uppers and thermoplastic rubber (TPR) soles. Patterns are made on wooden lasts covered with tape, components are cut and skived, stitched, punched and eyeleted, cemented to the sole in a press and finished. The KVIC profile notes they are made in Delhi, Agra, Mumbai, Chennai and Kolkata but can be made anywhere.
Capacity: 21,000 pairs a year.
§2Is it right for you?
Who it is for
A shoemaker or leather artisan in a footwear cluster such as Agra or Kanpur who can sell to shoe shops.
Who it is not for
Someone without shoemaking skill or a buyer network.
Advantages
- Very low machinery cost (₹1.36 lakh)
- Casual shoes have a large youth market
- Can be set up anywhere, as the profile notes
- Skills carry over to other footwear styles
Drawbacks
- Most money is locked in stock
- Thin surplus (₹1.96 lakh a year at full capacity)
- Old profile — wage and price figures are out of date
- Footwear quality rules (BIS) apply
Skills you need
- Pattern cutting on lasts
- Upper stitching and skiving
- Sole cementing and finishing
- Selling to footwear retailers
Why difficulty 3/5: Cheap machines, but skill, heavy working capital and design trends make it tricky.
§3Market
Who buys
- Young people buying casual shoes
- Students and office-goers
- Retail chains looking for budget casual footwear
How it sells
- Shoe shops and wholesalers
- Footwear markets in Agra, Delhi and Kanpur
- Online marketplaces
Good to know
- The profile notes rising demand for these shoes in India and abroad.
§4Raw material & machinery
| Item | Qty | Cost |
|---|---|---|
| Upper skiving machine | 1 | — |
| Single-needle post-bed sewing machine | 1 | — |
| Flat-bed sewing machines | 2 | — |
| Punching and eyeleting machine | 1 | — |
| Combined finishing machine | 1 | — |
| Treadle cementing press | 1 | — |
| Trademark embossing machine | 1 | — |
| Wooden lasts | 60 pairs | — |
| All equipment, tools, electrification and office equipment together | — | ₹1,35,900 |
From: KVIC Project Profile — Trumock Shoe with TPR Sole (PMEGP)
- Leather for uppers and TPR solesraw material ₹15,50,000 a year at full capacity
- Texon adhesive tape, thread, eyelets and adhesiveused in pattern making and assembly
- Labels and packing material₹60,000 a year
From: KVIC Project Profile — Trumock Shoe with TPR Sole (PMEGP)
§5Licences & registration
- Udyam registration
- GST registration
- BIS certification under the footwear Quality Control Order (check exemptions for micro units)
- Pollution Control Board consent as applicable
- Trademark for the brand
§6Schemes & subsidies
- PMEGPCentralActive15–35% subsidy
- MudraCentralActiveLoan up to ₹20 lakh, no collateral
- CGTMSECentralActiveNo collateral, up to ₹10 crore
PMEGP fits this ₹19.53 lakh unit; MUDRA can fund up to ₹20 lakh; CGTMSE gives collateral-free cover.
§7Money
How the investment is worked out: KVIC profile total ₹19,52,700: work shed 300 sq ft ₹60,000; equipment ₹1,35,900 (upper skiving machine, post-bed sewing machine, 2 flat-bed sewing machines, punching and eyeleting machine, finishing machine, treadle cementing press, trademark embossing machine, tools, 60 pairs of wooden lasts, office equipment); working capital ₹17,56,800. Land own.
Working capital: Working capital is almost the whole cost: ₹17,56,800 of ₹19,52,700 — leather and soles are bought ahead.
Year not printed on the KVIC profile — check current machinery prices.
§8Export potential
Confirm the HS code in the DGFT ITC(HS) lookup before you export
Export council / board: Council for Leather Exports (CLE)
- Get an IEC and register with the Council for Leather Exports before exporting footwear.
§9Risks — where people fail
- Leather price rises
- Unsold stock when styles change
- Competition from big brands and imports
- Non-compliance with footwear QCO
§1030 / 60 / 90-day plan
A general plan that applies to any business. A plan for this business will be added after research.
- Days 1–30: Visit a working trumock shoes with tpr sole unit, ask 10 buyers about price and quantity, and get quotations from 3 suppliers.
- Days 31–60: Udyam and the licences you need (Udyam registration, GST registration), a project report (DPR), and the scheme or loan file.
- Days 61–90: Space and machines, trial production, and first deliveries to 10 customers.
§11Who to connect with
Associations, clusters and training institutes — the directory is being built. Connect
§12Watch
There is no episode on this business yet. Shows are coming soon on the Podcast page.
Want to start Trumock Shoes with TPR Sole?
DPR, loan file or registration — ask us on WhatsApp.
¶Sources
Data review: 6 October 2026. Spotted a mistake? Report it. For information only — not legal or financial advice.