§1How big it is

§2Ways to get started

  • Video production house for brands and MSMEs
  • Animation/VFX outsourcing studio
  • Regional-language digital channel or podcast network
  • Event management for weddings, corporate and local festivals
  • Indie game studio

See the Business Encyclopedia

§3Hubs and clusters

  • Mumbai (film, TV, Indian Institute of Creative Technologies), Hyderabad (Ramoji, VFX), Chennai, Bengaluru (animation/gaming), Kolkata - well-known

§4Licences and registration

  1. CBFC certificate for theatrical release
  2. MIB registration for TV channels / uplinking; Press Registrar (PRGI) for periodicals
  3. Copyright registration and music/performance licences (IPRS/PPL) for using music
  4. Police and local permissions for live events; FSSAI if serving food at events
  5. Udyam Registration (MSME) - free, online, PAN + Aadhaar based
  6. GST registration (mandatory above turnover threshold or for inter-state supply / e-commerce sale)
  7. Shops & Establishment registration or Factory Licence (Factories Act / state rules) depending on size and power use
  8. Consent to Establish and Consent to Operate from the State Pollution Control Board - category (Red/Orange/Green/White) as per CPCB 2025 harmonised list; White category is exempt from consent
  9. IEC (Importer Exporter Code) from DGFT if you import or export

§5Regulators

  • Ministry of Information & Broadcasting
  • CBFC (film certification); TRAI (broadcast tariffs)
  • MeitY (online gaming rules, IT Rules 2021 digital media ethics code)
  • Copyright Office (DPIIT)

§6Government help

  • AVGC Content Creator Labs in 15,000 secondary schools and 500 colleges via IICT Mumbai (Union Budget 2026-27) [PIB Feb 2026]
  • WAVES, WaveX incubation, WAVES Bazaar rights marketplace and Create in India Challenge [PIB Feb 2026]
  • Film shooting incentives for foreign productions (Invest India / MIB) - current terms not checked
  • Cross-sector schemes that also apply (detailed in the programmes file): Udyam benefits, PMEGP, PM Mudra Yojana, CGTMSE credit guarantee, Stand-Up India, MSE-CDP (cluster development), RAMP, MSME ZED and Lean certification, MSME Champions, TReDS, Startup India (SISFS seed fund, Fund of Funds, CGSS), RoDTEP, EPCG, Advance Authorisation, Districts as Export Hubs, ODOP (One District One Product)

All schemes

§7For exports

  • Services Export Promotion Council (SEPC) for services exports

§8Pros and cons

Merits

  • Fast-growing digital and AVGC segments [PIB Feb 2026]
  • Low capital to start in digital content; export of services is GST zero-rated

Demerits

  • Hit-driven, uncertain revenue
  • Platform algorithm and policy dependence
  • Piracy and IP disputes

Sources

  1. PIB backgrounder: Creative Industries as Growth Engines - Media, Entertainment, AVGC, Gaming and the Orange Economy (16 Feb 2026)