§1How big it is
India's media and entertainment sector is estimated at Rs 2,502 billion in 2024, projected to reach Rs 3,067 billion by 2027 (around 7% a year); digital media is the largest segment at Rs 802 billion in 2024
PIB backgrounder: Creative Industries as Growth Engines - Media, Entertainment, AVGC, Gaming and the Orange Economy (16 Feb 2026)2024 segment sizes: TV Rs 679 bn, print Rs 260 bn, online gaming Rs 232 bn, filmed entertainment Rs 187 bn, animation & VFX Rs 103 bn, live events Rs 101 bn
PIB backgrounder: Creative Industries as Growth Engines - Media, Entertainment, AVGC, Gaming and the Orange Economy (16 Feb 2026)The sector supports over 10 million livelihoods, directly and indirectly; AVGC-XR projected to create nearly 20 lakh direct and indirect jobs over the next decade
PIB backgrounder: Creative Industries as Growth Engines - Media, Entertainment, AVGC, Gaming and the Orange Economy (16 Feb 2026)
§2Ways to get started
- Video production house for brands and MSMEs
- Animation/VFX outsourcing studio
- Regional-language digital channel or podcast network
- Event management for weddings, corporate and local festivals
- Indie game studio
§3Hubs and clusters
- Mumbai (film, TV, Indian Institute of Creative Technologies), Hyderabad (Ramoji, VFX), Chennai, Bengaluru (animation/gaming), Kolkata - well-known
§4Licences and registration
- CBFC certificate for theatrical release
- MIB registration for TV channels / uplinking; Press Registrar (PRGI) for periodicals
- Copyright registration and music/performance licences (IPRS/PPL) for using music
- Police and local permissions for live events; FSSAI if serving food at events
- Udyam Registration (MSME) - free, online, PAN + Aadhaar based
- GST registration (mandatory above turnover threshold or for inter-state supply / e-commerce sale)
- Shops & Establishment registration or Factory Licence (Factories Act / state rules) depending on size and power use
- Consent to Establish and Consent to Operate from the State Pollution Control Board - category (Red/Orange/Green/White) as per CPCB 2025 harmonised list; White category is exempt from consent
- IEC (Importer Exporter Code) from DGFT if you import or export
§5Regulators
- Ministry of Information & Broadcasting
- CBFC (film certification); TRAI (broadcast tariffs)
- MeitY (online gaming rules, IT Rules 2021 digital media ethics code)
- Copyright Office (DPIIT)
§6Government help
- AVGC Content Creator Labs in 15,000 secondary schools and 500 colleges via IICT Mumbai (Union Budget 2026-27) [PIB Feb 2026]
- WAVES, WaveX incubation, WAVES Bazaar rights marketplace and Create in India Challenge [PIB Feb 2026]
- Film shooting incentives for foreign productions (Invest India / MIB) - current terms not checked
- Cross-sector schemes that also apply (detailed in the programmes file): Udyam benefits, PMEGP, PM Mudra Yojana, CGTMSE credit guarantee, Stand-Up India, MSE-CDP (cluster development), RAMP, MSME ZED and Lean certification, MSME Champions, TReDS, Startup India (SISFS seed fund, Fund of Funds, CGSS), RoDTEP, EPCG, Advance Authorisation, Districts as Export Hubs, ODOP (One District One Product)
§7For exports
- Services Export Promotion Council (SEPC) for services exports
§8Pros and cons
Merits
- Fast-growing digital and AVGC segments [PIB Feb 2026]
- Low capital to start in digital content; export of services is GST zero-rated
Demerits
- Hit-driven, uncertain revenue
- Platform algorithm and policy dependence
- Piracy and IP disputes
