§1What this business is

Rice, wheat and oats are blended with milk at about 60°C, pasteurised (85–95°C for about 30 seconds), homogenised, standardised for nutrients, sterilised (118°C for 10–15 minutes), spray-dried into powder and filled into cans. It is a regulated food for babies, so hygiene and testing matter more than in most food units.

Capacity: 80 kg a day, 24,000 kg a year (48,000 cans of 500 g); the plan runs at 60% in year 1 and 80% in year 5.

§2Is it right for you?

Who it is for

A food technologist or dairy professional ready to meet strict infant-food rules.

Who it is not for

A first-time food entrepreneur without lab and hygiene systems.

Advantages

  • Baby food is one of the fastest-growing baby-care categories, says the report
  • High gross margin (about 37–42%)
  • Simple cereal-and-milk recipe
  • Can add plain cereal and porridge mixes for older children

Drawbacks

  • Strict rules for infant food — licence, standards, labelling and testing
  • Big brands dominate and parents trust them
  • Advertising of infant foods is restricted by law
  • Break-even is high at 51%

Skills you need

  • Dairy processing and spray drying
  • Nutrient testing and food safety systems
  • Regulatory compliance and labelling
  • Distribution through chemists and stores

Why difficulty 5/5: Infant food carries the strictest food-safety rules and needs dairy processing skill.

§3Market

Who buys

  • Parents of infants and young children
  • Chemists and baby-care stores
  • Supermarkets and kirana stores

How it sells

  • Distributors to chemists and grocery stores
  • Retail cans of 500 g

Good to know

  • The report quotes the baby food market at USD 50.7 billion in 2014, expected to reach USD 72.7 billion by 2020.
  • It says cereal is usually a baby's first solid food and powder is the cheapest form.

§4Raw material & machinery

ItemQtyCost
Milk storage tank (stainless steel)——
Boiler for heating and pasteurising milk——
Raw material bins——
Industrial mixer-grinder——
Homogeniser——
Spray drier with atomiser——
Can washing machine——
Steriliser——
Cereal powder packing machine——
Total plant and machinery (no item-wise prices printed)—₹13.85 lakh

From: PMEGP sample project report — Baby Cereal Milk Food Project (prepared by Udyami/Samadhan)

  • Milk72,000 litres a year at full capacity, ₹28 per litre
  • Rice11,040 kg a year, ₹35 per kg
  • Wheat9,600 kg a year, ₹18 per kg
  • Oats5,000 kg a year, ₹190 per kg
  • Cans48,000 a year, ₹22 each
  • Preservatives and other chemicalslisted in the report, not costed separately

From: PMEGP sample project report — Baby Cereal Milk Food Project (prepared by Udyami/Samadhan)

§5Licences & registration

  1. FSSAI state or central licence
  2. BIS certification for infant foods where a Quality Control Order applies — confirm with BIS
  3. Udyam registration
  4. GST registration
  5. State pollution board consent (dairy effluent)
  6. Label rules under FSSAI and the Infant Milk Substitutes Act

We can do this registration for you

§6Schemes & subsidies

PMFME fits food processing units; PMEGP (the report was prepared for it), CGTMSE for a collateral-free loan and MUDRA up to ₹20 L also fit.

§7Money

How the investment is worked out: Plant and machinery ₹13.85 L + furniture ₹1.15 L + working capital ₹6.67 L = ₹21.67 L; land and 1,500 sq ft shed own or rented.

Working capital: Working capital ₹6.67 L in the project cost (bank working capital ₹6.00 L): 14 days of raw material and 10 days of finished cans.

Year not printed on the report — check current machinery and raw-material prices.

How to prepare a loan file

§8Export potential

Export council / board: APEDA

  • The project report prints no HS code; look up the 8-digit ITC(HS) line on the DGFT website or with a customs broker before exporting.
  • You need an Import Export Code (IEC) from DGFT before the first shipment.

§9Risks — where people fail

  • Contamination or nutrient failure — very serious for babies
  • Regulatory action or recall
  • Milk price rise
  • Slow acceptance against trusted brands

§1030 / 60 / 90-day plan

A general plan that applies to any business. A plan for this business will be added after research.

  1. Days 1–30: Visit a working baby cereal milk food unit, ask 10 buyers about price and quantity, and get quotations from 3 suppliers.
  2. Days 31–60: Udyam and the licences you need (FSSAI state or central licence, BIS certification for infant foods where a Quality Control Order applies — confirm with BIS), a project report (DPR), and the scheme or loan file.
  3. Days 61–90: Space and machines, trial production, and first deliveries to 10 customers.

§11Who to connect with

Not verified yet

Associations, clusters and training institutes — the directory is being built. Connect

§12Watch

There is no episode on this business yet. Shows are coming soon on the Podcast page.

Want to start Baby Cereal Milk Food?

DPR, loan file or registration — ask us on WhatsApp.

Get a DPR / loan file made

Sources

  1. PMEGP sample project report — Baby Cereal Milk Food Project (prepared by Udyami/Samadhan)

Data review: 6 October 2026. Spotted a mistake? Report it. For information only — not legal or financial advice.