§1What this business is
On a quarter to half acre — open field plus a small net house or polyhouse — you grow flowers for religious use, string them into garlands, sell loose flowers by weight to temples and puja-samagri sellers, and take custom orders for weddings and events. Much of Uttarakhand's garland supply now comes from the plains (Haridwar, Meerut, Haldwani), so local, fresher garlands near temple towns and the Char Dham route have an opening. Women SHG members can do the stringing.
Capacity: 20,000–30,000 garlands a year (15,000–20,000 marigold, 5,000–8,000 rose or jasmine) plus 1,000–1,500 kg of loose flowers.
§2Is it right for you?
Who it is for
A farm family or women's SHG near a temple town or pilgrimage route.
Who it is not for
Someone far from temples and markets — fresh garlands cannot travel far.
Advantages
- Daily demand from temples, ashrams and the yatra season
- Local garlands are fresher than those trucked up from the plains
- Mostly hand tools — little machinery to buy
- Good work for women SHGs close to home
Drawbacks
- Fresh garlands last a day or two — unsold stock is lost
- Plains suppliers undercut prices in peak season
- Hail, frost or pests can ruin a crop
- Income swings with the festival calendar
Skills you need
- Flower growing and organic pest control
- Fast, neat garland stringing
- Planning harvests around Navratri, Diwali and the yatra season
- Getting regular orders from temples and samagri sellers
Why difficulty 2/5: Simple tools and skills, but a perishable product needs daily selling and careful planning.
§3Market
Who buys
- Temples, temple trusts and mutts
- Puja-samagri sellers and florists
- Ashrams, yoga schools, wellness resorts and hotels
- Wedding and event organisers
How it sells
- Regular supply contracts with temples and dharamshalas
- Booths at Char Dham fairs, yoga festivals and horticulture melas
- WhatsApp catalogue for bulk orders; online listing for dried garland gifts
Good to know
- Marigold garlands sell at ₹10–20 and rose or jasmine garlands at ₹30–80 in the profile.
- Loose flowers sell at ₹30–60 a kg.
§4Raw material & machinery
| Item | Qty | Cost |
|---|---|---|
| Infrastructure: fencing, net house, compost pit, storage, irrigation layout and processing shed | — | ₹2,50,000–3,00,000 |
| Seeds or saplings, sprays, tools and compost | — | ₹2,00,000–2,25,000 |
| Net house or polyhouse for rose and mogra | 300–500 sq ft | — |
| Processing shed, bamboo or tin roof | 10 ft × 15 ft | — |
| Hand tools: scissors, pruning knives, weeding tools, baskets, needles, twine dispensers | — | — |
| Water tank or drip system, pipes, cans and sprayers | — | — |
| Optional: pedal-operated garland roller, cool boxes, solar dryer | — | — |
From: Uttarakhand DUY project profile — Floriculture for Devotional Garlands in Uttarakhand
- Seeds or saplings of marigold, rose, jasmine and tuberosefrom local nurseries or certified vendors
- Compost, cow dung, neem spray and wood ashfor organic cultivation
- Needles, threads, colored threads, beads and rudraksha insertsfor stringing and decorating garlands
- Cloth wraps, jute twine, banana leaves and wooden crateskeep garlands fresh in transport
From: Uttarakhand DUY project profile — Floriculture for Devotional Garlands in Uttarakhand
§5Licences & registration
- Udyam registration
- Trade licence from the local body for a shop or stall
- GST registration if you sell taxable items (fresh flowers are generally exempt — confirm with a tax adviser)
§6Schemes & subsidies
- MudraCentralActiveLoan up to ₹20 lakh, no collateral
- PMEGPCentralActive15–35% subsidy
- CGTMSECentralActiveNo collateral, up to ₹10 crore
The profile counts on DUY or MIDH capital grants of 20–40% for floriculture and a bank term loan of ₹6–7 L. MUDRA fits a loan of this size; PMEGP may fund the garland-making side as a processing activity (crop cultivation itself is not covered); CGTMSE backs collateral-free credit.
§7Money
How the investment is worked out: Infrastructure (shed, fencing, net house) ₹2.50–3.00 L + seeds, inputs and tools ₹2.00–2.25 L + first-year working capital ₹4.50–5.50 L + contingency ₹0.50 L = ₹9.50–11.25 L, excluding land. Means of finance: promoter ₹2.0–2.5 L, bank ₹6–7 L, DUY/MIDH grant ₹1.5–2.0 L.
Working capital: ₹4.50–5.50 L for the first year — labour, inputs, packaging, transport and marketing.
Year not printed on the DUY profile — check current prices.
§8Export potential
Export council / board: APEDA
- Fresh garlands are sold locally; the profile mentions dried-flower exports only as a later option — confirm the ITC(HS) line with DGFT first.
§9Risks — where people fail
- Short shelf life and wastage
- Hail, frost or heavy rain
- Peak-season price competition from the plains
- Depending on a few bulk buyers
§1030 / 60 / 90-day plan
A general plan that applies to any business. A plan for this business will be added after research.
- Days 1–30: Visit a working floriculture for devotional garlands unit, ask 10 buyers about price and quantity, and get quotations from 3 suppliers.
- Days 31–60: Udyam and the licences you need (Udyam registration, Trade licence from the local body for a shop or stall), a project report (DPR), and the scheme or loan file.
- Days 61–90: Space and machines, trial production, and first deliveries to 10 customers.
§11Who to connect with
Associations, clusters and training institutes — the directory is being built. Connect
§12Watch
There is no episode on this business yet. Shows are coming soon on the Podcast page.
Want to start Floriculture for Devotional Garlands?
DPR, loan file or registration — ask us on WhatsApp.
¶Sources
Data review: 6 October 2026. Spotted a mistake? Report it. For information only — not legal or financial advice.
