§1What this business is
Fruit is washed, juiced or cut, cooked with sugar where needed and filled into cleaned bottles as juices and murabba. The KVIC profile calls it a simple technology with very good market demand.
Capacity: Annual cost of production ₹9.96 L at full use (the profile does not print a volume unit).
§2Is it right for you?
Who it is for
Someone in a fruit-growing area, including women's self-help groups.
Who it is not for
Someone who cannot keep strict hygiene.
Advantages
- Uses local seasonal fruit
- Low equipment cost
- Murabba and juices have steady local demand
- Can add pickles and squashes later
Drawbacks
- Seasonal fruit supply
- Short shelf life of fresh juice
- Bottles and sugar are a big cost
- Competes with big beverage brands
Skills you need
- Fruit processing and preservation
- Hygiene and FSSAI rules
- Bottling and labelling
- Local selling
Why difficulty 2/5: Simple processing; hygiene and seasonal supply need care.
§3Market
Who buys
- Households
- Sweet shops and dhabas
- Local stores
How it sells
- Kirana and general stores
- Fairs and haats
- Direct sale from the unit
Good to know
- The profile says beverages are used in large quantity throughout the country.
§4Raw material & machinery
| Item | Qty | Cost |
|---|---|---|
| Bottle washing machine | 1 | — |
| Juicer | 1 | — |
| Bottle cleaning machine | 1 | — |
| SS top work table, SS vessels, utensils, mugs, cups, balance | — | — |
| Full equipment set | — | ₹4,40,000 |
From: KVIC Project Profile — Beverage Manufacturing Scheme (PMEGP)
- Fresh fruit and sugar₹3,00,000 raw material a year in the profile
- Labels and packing material₹50,000 a year
From: KVIC Project Profile — Beverage Manufacturing Scheme (PMEGP)
§5Licences & registration
- FSSAI licence
- Udyam
- GST
- Legal Metrology registration for packaged goods
§6Schemes & subsidies
- PMFMECentralUnclear35% subsidy, up to ₹10 lakh
- PMEGPCentralActive15–35% subsidy
- MudraCentralActiveLoan up to ₹20 lakh, no collateral
PMFME fits fruit processing; the KVIC profile is for PMEGP/Gramodyog; MUDRA suits this size.
§7Money
How the investment is worked out: KVIC profile: building shed 1,000 sq ft ₹2.00 L, equipment ₹4.40 L (bottle washing machine, juicer, bottle cleaning machine, SS work table, SS vessels, utensils, balance), working capital ₹2.48 L = ₹8.88 L. Land own.
Working capital: Working capital ₹2.48 L; requirement per cycle ₹2,48,960.
Year not printed on the KVIC profile — check current equipment prices.
§8Export potential
Confirm the HS code in the DGFT ITC(HS) lookup before you export
Export council / board: APEDA
- Export needs FSSAI-compliant labels and APEDA registration.
§9Risks — where people fail
- Spoilage
- Fruit price swings
- Food-safety complaints
- Weak shelf presence against brands
§1030 / 60 / 90-day plan
A general plan that applies to any business. A plan for this business will be added after research.
- Days 1–30: Visit a working fruit juice and murabba unit unit, ask 10 buyers about price and quantity, and get quotations from 3 suppliers.
- Days 31–60: Udyam and the licences you need (FSSAI licence, Udyam), a project report (DPR), and the scheme or loan file.
- Days 61–90: Space and machines, trial production, and first deliveries to 10 customers.
§11Who to connect with
Associations, clusters and training institutes — the directory is being built. Connect
§12Watch
There is no episode on this business yet. Shows are coming soon on the Podcast page.
Want to start Fruit Juice and Murabba Unit?
DPR, loan file or registration — ask us on WhatsApp.
¶Sources
Data review: 6 October 2026. Spotted a mistake? Report it. For information only — not legal or financial advice.