§1What this business is
A retail store that buys from weavers and artisans and sells hand-woven textiles, carpets and rugs, wooden artefacts, pottery, clay and metal crafts, Aipan paintings and traditional jewellery and textile accessories. It links artisans with tourists, gift buyers and households who want handmade products, and a visual merchandiser keeps the display attractive.
Capacity: Sales of ₹54.00 L a year: hand-woven textiles 30%, carpets and rugs 20%, jewellery and textile accessories 20%, wooden artefacts 10%, pottery, clay and metal crafts 10%, Aipan art 10%.
§2Is it right for you?
Who it is for
Someone in a tourist or pilgrimage town with ties to local weavers and craft clusters.
Who it is not for
Someone in a town without tourist footfall or a gift market.
Advantages
- Tourists and pilgrims look for authentic local crafts
- Supports weavers and artisans directly
- Distinctive range that chain stores do not carry
- Gift and festival demand
Drawbacks
- Sales depend on tourist seasons
- Handmade supply is irregular in quantity and quality
- Higher prices than machine-made goods need explaining
- Large staff cost for a small shop
Skills you need
- Sourcing and judging craft quality
- Telling the product's story to buyers
- Visual display
- Online and social-media selling
Why difficulty 2/5: Small investment; the work is in sourcing good crafts and selling through slow seasons.
§3Market
Who buys
- Tourists and pilgrims
- Gift buyers
- Households wanting handmade décor
- Hotels and homestays
How it sells
- Walk-in shop sales
- Online catalogue and social media
- Supply to hotels and homestays
Good to know
- Hand-woven textiles are the largest line (30%) of the planned ₹54.00 L sales.
§4Raw material & machinery
| Item | Qty | Cost |
|---|---|---|
| Display shelves | 3 | ₹45,000 |
| Display tables or stands | 2 | ₹50,000 |
| Mirrors | 4 | ₹40,000 |
| Storage units | 20 | ₹3,00,000 |
| Lighting fixtures | 5 | ₹50,000 |
| Traditional artwork and wall décor | — | ₹1,00,000 |
From: Uttarakhand DUY project profile — Handloom & Handicrafts Retail
- Hand-woven textiles, carpets and rugsbought from local weavers and cooperatives
- Woodcraft, pottery, clay and metal craftsfrom artisan clusters
- Aipan paintings and traditional jewelleryfrom local artists
From: Uttarakhand DUY project profile — Handloom & Handicrafts Retail
In our raw material database
Raw silk — tasar (tussar) →Eri silk (spun yarn) →Muga silk →Silk waste and spun silk →
§5Licences & registration
- Business registration with the municipal body or panchayat
- Trade licence
- GST registration
§6Schemes & subsidies
- MudraCentralActiveLoan up to ₹20 lakh, no collateral
- CGTMSECentralActiveNo collateral, up to ₹10 crore
- Stand-Up IndiaCentralClosed₹10 lakh – ₹1 crore loan
MUDRA (Tarun) fits the ₹5.46 L bank loan; CGTMSE backs collateral-free credit; Stand-Up India serves SC/ST and women founders.
§7Money
How the investment is worked out: Preliminary ₹0.10 L + tools, furniture and fixtures ₹5.85 L + working capital ₹3.15 L = ₹9.10 L. Promoter ₹3.64 L, bank ₹5.46 L (60%). The profile notes that a computer and printer (₹0.60 L) should be added.
Working capital: ₹3.15 L of the ₹9.10 L project is working capital; artisan supply on consignment can stretch it.
Year not printed on the DUY profile — check current prices.
§8Export potential
A local shop; it does not export goods.
§9Risks — where people fail
- Off-season slump
- Unsold slow-moving pieces
- Breakage of pottery and glass
- Copies of crafts sold cheaper elsewhere
§1030 / 60 / 90-day plan
A general plan that applies to any business. A plan for this business will be added after research.
- Days 1–30: Visit a working handloom and handicrafts retail shop unit, ask 10 buyers about price and quantity, and get quotations from 3 suppliers.
- Days 31–60: Udyam and the licences you need (Business registration with the municipal body or panchayat, Trade licence), a project report (DPR), and the scheme or loan file.
- Days 61–90: Space and machines, trial production, and first deliveries to 10 customers.
§11Who to connect with
Associations, clusters and training institutes — the directory is being built. Connect
§12Watch
There is no episode on this business yet. Shows are coming soon on the Podcast page.
Want to start Handloom and Handicrafts Retail Shop?
DPR, loan file or registration — ask us on WhatsApp.
¶Sources
Data review: 6 October 2026. Spotted a mistake? Report it. For information only — not legal or financial advice.
