§1What this business is
A mixer-grinder grinds spices and batters and mixes gravies and shakes; a juicer-mixer-grinder also extracts juice. The trade practice is to buy most parts — the 500-watt motor, the plastic moulded body, die-cast base plate, jars, blades, switches and cable — from vendors in the appliance clusters and do the assembly in-house. Workers fit handles, couplings and blades to the jars, assemble the motor, then build the complete unit with switch, overload relay and wiring on a conveyor line. Each mixer is tested for safety, buffed, screen-printed with the brand name and packed with its jar set. The standard is IS 4250. The DPR also describes wet grinders and food processors, but its costing is for mixer-grinders only.
Capacity: Plant capacity 100 units a day; the costing uses 60 a day — 1,560 mixer-grinders a month at ₹2,300 each, or ₹4,30,56,000 a year.
§2Is it right for you?
Who it is for
Someone with appliance trade or service experience who can source parts from a cluster and build a dealer network.
Who it is not for
A first-timer with no dealer contacts and no plan for warranty service.
Advantages
- Low machinery cost — ₹6.63 lakh of simple presses, drills and a conveyor
- Motors, bodies and jars are available ready-made from cluster vendors
- Almost every home owns a mixer and replaces it about every 5 years, the DPR notes
- Light power load of about 15 kW and no serious pollution
Drawbacks
- Bought-in parts are about 80% of monthly cost, so margins are thin
- Big national brands dominate shop shelves
- You must run after-sales service to build a brand
- Working capital is over four times the fixed capital
Skills you need
- Motor and appliance assembly and wiring
- Electrical safety testing (high voltage, wattage, earthing)
- Vendor sourcing and incoming quality checks
- Dealer sales and after-sales service
Why difficulty 3/5: Assembly is simple, but quality testing, BIS certification and selling against big brands are hard.
§3Market
Who buys
- Households, through appliance and kitchenware shops
- Distributors and dealers of home appliances
- Online buyers
- Brands that buy assembled mixers under their own label
How it sells
- Distributor and dealer network
- Own brand with after-sales service centres
- E-commerce marketplaces
Good to know
- The DPR says a mixer lasts about 5 years, so replacement demand is steady.
- Most makers hand the body design to independent moulders, who bear the mould cost and supply the moulded parts.
- Coimbatore is named as the natural cluster for wet grinders; the DPR notes that designer jars, micro switches and some motors are imported from China for cost reasons.
§4Raw material & machinery
| Item | Qty | Cost |
|---|---|---|
| Drilling machine, up to 25 mm drill capacity | 1 | ₹80,000 |
| Jig-type vertical drilling machine, 12.5 mm | 1 | ₹30,000 |
| Buffing machine with dual 250 mm wheels | 1 | ₹40,000 |
| Hand press, 1 tonne | 1 | ₹25,000 |
| Fly press, 10 tonne | 1 | ₹1,00,000 |
| Air compressor with a set of pneumatic screwing units for work stations | 1 set | ₹1,00,000 |
| Conveyor belt system, 1.5 ft wide, variable speed, up to 75 ft long | 1 | ₹1,50,000 |
| Soldering stations | 4 | ₹8,000 |
| Screen printing unit | 1 | ₹30,000 |
| Miscellaneous equipment (pedestal grinder, tool-room bench, jar assembly tables, vices) | — | ₹1,00,000 |
| High-voltage testing set | 1 | ₹20,000 |
| Multimeters, ammeters, voltmeters, wattmeters and auto-transformers | 3 each | ₹60,000 |
| Jigs, fixtures and tools | 1 set | ₹1,50,000 |
- Electric motor, 500 watt1,560 a month at ₹500 each
- Plastic moulded body parts kit1,560 a month at ₹450 each
- Jar set (2 jars)1,560 a month at ₹300 each
- Die-cast base plates1,560 a month at ₹75 each
- Cable and switches₹60 a set
- Rubber components (bushes, gaskets) and small hardware₹30 and ₹15 a set
- Packaging material (printed carton boxes)₹80,000 a month
§5Licences & registration
- Udyam registration
- GST registration
- BIS licence (ISI mark) to IS 4250 for electric food mixers — check the current quality control order for household electrical appliances
- Factory licence or Shops and Establishments registration, depending on the number of workers
- Trademark registration for your brand
- Fire safety clearance for the building
Start it in your state
Pick your state: today’s cost, central + state subsidy, raw material, land and help, on one page.
§6Schemes & subsidies
At ₹74.18 lakh the project is above PMEGP's ₹50 lakh ceiling for manufacturing; a bank loan backed by CGTMSE (collateral-free cover up to ₹10 crore) fits. The DPR assumes a 25% capital subsidy on machinery — confirm with your District Industries Centre whether your state offers one.
§7Money
How the investment is worked out: Fixed capital ₹13,80,900 (plant and machinery ₹6,63,000, tools and test equipment ₹2,67,900, furniture ₹2,00,000, pre-operative expenses ₹2,50,000; the building is rented) + two months' recurring expenses ₹60,36,900 (per month: raw materials ₹24,40,800, salaries ₹4,72,650, utilities ₹30,000, rent and other expenses ₹75,000) = ₹74,17,800.
Working capital: Two months' recurring expenses of ₹60,36,900 are provided; bought-in parts alone cost ₹24,40,800 a month.
Year not printed on the DPR; its trade tables run to 2020-21 — check current prices of machines, motors and moulded parts.
§8Export potential
Confirm the HS code in the DGFT ITC(HS) lookup before you export
Export council / board: EEPC India
- The DPR says export opportunity is increasing but gives no target for this unit.
§9Risks — where people fail
- Poor-quality motors or switches causing warranty returns
- Price cuts by large brands and cheap imports
- Dealers taking long credit
- Selling without the required BIS certification
§1030 / 60 / 90-day plan
A general plan that applies to any business. A plan for this business will be added after research.
- Days 1–30: Visit a working mixer-grinder assembly unit unit, ask 10 buyers about price and quantity, and get quotations from 3 suppliers.
- Days 31–60: Udyam and the licences you need (Udyam registration, GST registration), a project report (DPR), and the scheme or loan file.
- Days 61–90: Space and machines, trial production, and first deliveries to 10 customers.
§11Who to connect with
§12Watch
There is no episode on this business yet. Shows are coming soon on the Podcast page.
Want to start Mixer-Grinder Assembly Unit?
DPR, loan file or registration — ask us on WhatsApp.
¶Sources
Data review: 6 October 2026. Spotted a mistake? Report it. For information only — not legal or financial advice.