§1What this business is
Traditional Kumaoni and Garhwali gold ornaments are costly and heavy, so younger buyers and tourists rarely own them. This unit makes lookalike adornment in non-precious materials: brass, copper, German silver, stainless steel, glass beads, artificial stones, wood and thread. Designs are drawn on computer, metal sheet and wire are cut and formed with presses and dies, parts are soldered, polished, laser-engraved and set with beads, then packed as collections named after Kumaun, Garhwal, Aipan and buransh. Earrings, pendants, bracelets, brooches and hair accessories are sold as wearable souvenirs and wedding sets.
Capacity: About 40,000–45,000 units a year.
§2Is it right for you?
Who it is for
A designer or jewellery artisan who knows Kumaoni and Garhwali ornaments and can sell online.
Who it is not for
Someone with no feel for design or for what women actually wear.
Advantages
- A regional design story generic jewellery cannot copy easily
- No gold or silver, so stock cost is low
- Tourists, weddings and the diaspora are ready buyers
- Bead and finishing work can go to women at home
Drawbacks
- Fashion changes fast, so designs need constant renewal
- Cheap imitation jewellery from big clusters competes
- Brand building takes time
Skills you need
- Jewellery design on paper and CAD
- Metal cutting, soldering and polishing
- Bead and stone setting
- Product photography and social media selling
Why difficulty 3/5: Design, metal craft and brand selling all have to work together.
§3Market
Who buys
- Tourists buying wearable souvenirs
- Brides, families and wedding planners
- Boutiques, hotels and resort gift counters
How it sells
- Own website and social media
- Tourist-town shops and boutiques (wholesale)
- Corporate and government gifting orders
Good to know
- Souvenir range prices in the profile: earrings ₹199–₹499, pendant ₹299–₹699, bracelet ₹299–₹699, mini gift set ₹499–₹999 and premium gift set ₹999–₹1,499.
§4Raw material & machinery
| Item | Qty | Cost |
|---|---|---|
| Laser engraving machine | — | ₹2,00,000 |
| Mini hydraulic or manual press | — | ₹1,20,000 |
| Small CNC or precision cutting equipment | — | ₹1,20,000 |
| Jewellery work benches | — | ₹1,00,000 |
| Jewellery rolling and forming equipment | — | ₹1,00,000 |
| Grinding and polishing machines | — | ₹1,00,000 |
| Buffing machine | — | ₹60,000 |
| Mini cutting machine | — | ₹60,000 |
| Soldering stations | — | ₹50,000 |
| Ultrasonic cleaning machine | — | ₹45,000 |
From: Uttarakhand DUY project profile — Shingaar Manufacturing Unit
- Brass, copper, German silver and stainless steel sheet and wirethe base of the jewellery
- Glass beads, artificial stones, wood, thread and wooldecorative parts
- Hooks, clasps, chains and ear wiresbought from Delhi NCR, Jaipur or Moradabad markets
From: Uttarakhand DUY project profile — Shingaar Manufacturing Unit
§5Licences & registration
- Udyam registration
- GST registration
- Shop or business registration
- Trade licence from the local body
- Trademark for the brand (optional)
- IEC from DGFT for export
Start it in your state
Pick your state: today’s cost, central + state subsidy, raw material, land and help, on one page.
§6Schemes & subsidies
A ₹20,00,000 craft manufacturing unit fits PMEGP with subsidy or a MUDRA loan; the profile plans ₹16,00,000 of bank finance.
§7Money
How the investment is worked out: Fixed capital ₹17,00,000 (machinery and production equipment ₹12,00,000, interior and workstations ₹1,50,000, computers and design equipment ₹1,00,000, product photography and e-commerce ₹75,000, furniture ₹50,000, branding and packaging ₹50,000, safety and miscellaneous ₹25,000, installation and pre-operative ₹50,000) + working capital ₹2,25,000 + contingency ₹75,000 = ₹20,00,000.
Working capital: Working capital ₹2,25,000: raw materials ₹75,000, packaging ₹25,000, marketing ₹40,000, utilities ₹15,000, initial operating expenses ₹45,000 and miscellaneous ₹25,000.
Year not printed on the DUY profile — check current prices before you buy equipment.
§8Export potential
No HS code is given here — the profile prints none. Confirm the ITC(HS) line with DGFT or a customs broker.
§9Risks — where people fail
- Plating or polish wearing off and skin complaints
- Designs copied by larger makers
- Unsold stock of a collection that did not click
- Sales tied to tourist and wedding seasons
§1030 / 60 / 90-day plan
A general plan that applies to any business. A plan for this business will be added after research.
- Days 1–30: Visit a working pahadi shingaar (kumaoni and garhwali style fashion jewellery) unit, ask 10 buyers about price and quantity, and get quotations from 3 suppliers.
- Days 31–60: Udyam and the licences you need (Udyam registration, GST registration), a project report (DPR), and the scheme or loan file.
- Days 61–90: Space and machines, trial production, and first deliveries to 10 customers.
§11Who to connect with
§12Watch
There is no episode on this business yet. Shows are coming soon on the Podcast page.
Want to start Pahadi Shingaar (Kumaoni and Garhwali Style Fashion Jewellery)?
DPR, loan file or registration — ask us on WhatsApp.
¶Sources
Data review: 6 October 2026. Spotted a mistake? Report it. For information only — not legal or financial advice.