§1What this business is

The unit buys complete quartz movements and cases with dials, hands, glass and back covers. The movement is fitted into the case, the hands are mounted to show the correct time, the glass and back cover are closed, a battery is put in, and each clock runs on test for at least two days before dispatch. There is no Indian Standard for the product. The profile lists retail prices from ₹60 for an ordinary plastic clock to ₹380 for a striking clock.

Capacity: 90,000 clocks a year (7,500 a month), worth ₹70.20 L at ₹78 each.

§2Is it right for you?

Who it is for

Someone with a flair for design who can sell through gift, furniture and corporate-gift channels.

Who it is not for

Someone who wants a technical product; the value here is in design and selling.

Advantages

  • Simple assembly; no soldering needed for complete movements
  • Quartz clocks need little service (profile)
  • Wide range from cheap plastic to decorative clocks
  • Low power and space

Drawbacks

  • Movements are mostly imported, so supply and price depend on imports
  • Very thin price per clock (₹78 in the profile)
  • Mobile phones reduce the need for clocks
  • Design and dial look decide sales

Skills you need

  • Assembly and testing
  • Dial and case design
  • Sourcing movements
  • Selling to gift and home-decor shops

Why difficulty 2/5: Easy assembly; selling on design and price is the challenge.

§3Market

Who buys

  • Households
  • Offices, schools and shops
  • Corporate and gift buyers

How it sells

  • Gift, watch and home-decor shops
  • Wholesalers
  • Online stores

Good to know

  • The profile says quartz clocks came to India in 1977–78 and electronic clock output was about ₹210 crore in 2001.
  • Retail prices in the profile run from ₹60–80 for plain plastic clocks to ₹280–380 for quadraphonic striking clocks.

§4Raw material & machinery

ItemQtyCost
Quartz clock tester3₹60,000
Digital multimeter, 3½ digit4₹14,000
Office equipment, furniture and working tables1 lot₹25,000
Tools, fixtures, soldering iron or station1 lot—

From: DC-MSME project profile — Electronic Quartz Analog Clocks (2003)

  • Complete quartz movements7,500 a month at ₹25 = ₹1,87,500
  • Case (cabinet) with dial, hands and packing7,500 a month at ₹35 = ₹2,62,500

From: DC-MSME project profile — Electronic Quartz Analog Clocks (2003)

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§5Licences & registration

  1. Udyam registration
  2. GST
  3. Trade licence from the local body

We can do this registration for you

§6Schemes & subsidies

The ₹16.25 L project fits PMEGP, MUDRA (Tarun), CGTMSE and Stand-Up India.

§7Money

How the investment is worked out: DC-MSME profile: fixed capital ₹1.26 L (3 quartz clock testers ₹60,000, 4 digital multimeters ₹14,000, office furniture and work tables ₹25,000, electrification, tools and soldering stations); working capital for 3 months ₹14.99 L; total ₹16.25 L. Premises rented.

Working capital: Working capital for 3 months ₹14.99 L; monthly spend ₹4.99 L, of which movements and cases ₹4.50 L.

Prices from 2002–03 — machinery, material and wage costs will be much higher now.

How to prepare a loan file

§8Export potential

Confirm the HS code in the DGFT ITC(HS) lookup before you export

9105.21Wall clocks, electrically operated

Export council / board: EEPC India

  • Confirm the 8-digit ITC(HS) line with DGFT or your customs broker before shipping.
  • You need an Import Export Code (IEC) from DGFT before the first shipment.

§9Risks — where people fail

  • Movement price and supply
  • Cheap imported finished clocks
  • Design going out of fashion
  • Unsold stock

§1030 / 60 / 90-day plan

A general plan that applies to any business. A plan for this business will be added after research.

  1. Days 1–30: Visit a working quartz analog wall clock assembly unit, ask 10 buyers about price and quantity, and get quotations from 3 suppliers.
  2. Days 31–60: Udyam and the licences you need (Udyam registration, GST), a project report (DPR), and the scheme or loan file.
  3. Days 61–90: Space and machines, trial production, and first deliveries to 10 customers.

§11Who to connect with

Not verified yet

Associations, clusters and training institutes — the directory is being built. Connect

§12Watch

There is no episode on this business yet. Shows are coming soon on the Podcast page.

Want to start Quartz Analog Wall Clock Assembly?

DPR, loan file or registration — ask us on WhatsApp.

Get a DPR / loan file made

Sources

  1. DC-MSME project profile — Electronic Quartz Analog Clocks (2003)

Data review: 6 October 2026. Spotted a mistake? Report it. For information only — not legal or financial advice.