§1What this business is
Matt-finish stainless-steel wire is fed into a scrubber-making machine that knits and forms the scrubber; each piece is set in a plastic cup, blister-packed, inspected and dispatched. The report plans 6,000 pieces a day. It is a consumable bought by homes, hotels, restaurants and industry for cleaning.
Capacity: 6,000 pieces a day (10-hour shift); year 1 at 50%.
§2Is it right for you?
Who it is for
Someone with FMCG or hardware distribution links.
Who it is not for
Someone who cannot sell to hundreds of shops.
Advantages
- Consumable item with repeat buying
- One main machine (₹6.50 L)
- Sold in every kirana and utensil shop
- Hotels and caterers buy in bulk
Drawbacks
- Very price-sensitive market
- Steel wire price moves with nickel and steel
- Many small makers compete
- Needs wide distribution
Skills you need
- Machine setting
- Wire buying
- Packaging and branding
- Distributor sales
Why difficulty 2/5: Easy to make; the effort is in distribution and price competition.
§3Market
Who buys
- Households
- Hotels and restaurants
- Industry and construction (cleaning metal, marble, glass)
How it sells
- Kirana and utensil shops
- Distributors and wholesalers
- Supermarkets
Good to know
- The report calls it a consumable with constant demand in commercial establishments.
§4Raw material & machinery
| Item | Qty | Cost |
|---|---|---|
| Scrubber-making machine | 1 | ₹6.50 lakh |
| Scrubber packaging machine | 1 | ₹1.20 lakh |
| Other tools | — | ₹40,000 |
From: PMEGP sample project report — Steel Wool Scrubbers (Utensil Scrubbers) (prepared by Udyami/Samadhan)
- Matt-finish stainless-steel wiremain raw material; ₹22.50 lakh in year 1 with packing
- Blister packaging and blister cupsone cup per scrubber
From: PMEGP sample project report — Steel Wool Scrubbers (Utensil Scrubbers) (prepared by Udyami/Samadhan)
In our raw material database
§5Licences & registration
- Udyam registration and GST
- Legal Metrology registration for packaged goods
- EPR registration for plastic blister packaging
- Trade licence from the local body
§6Schemes & subsidies
- PMEGPCentralActive15–35% subsidy
- MudraCentralActiveLoan up to ₹20 lakh, no collateral
- CGTMSECentralActiveNo collateral, up to ₹10 crore
- Stand-Up IndiaCentralClosed₹10 lakh – ₹1 crore loan
PMEGP and MUDRA fit a ₹12.31 L unit; CGTMSE for a collateral-free loan; Stand-Up India for SC/ST or women founders.
§7Money
How the investment is worked out: Samadhan report ₹12.31 L = plant and machinery ₹8.10 L, furniture ₹0.50 L, working capital ₹3.71 L; land own or rented.
Working capital: Working capital ₹3.71 L; bank demand ₹3.34 L. 15 days of stock.
Year not printed on the report — check current machinery and raw-material prices.
§8Export potential
Confirm the HS code in the DGFT ITC(HS) lookup before you export
Export council / board: EEPC India
- Exports compete with Chinese scrubbers on price; Gulf and African markets buy Indian household goods.
§9Risks — where people fail
- Price war
- Wire price rise
- Machine breakdown
- Credit to distributors
§1030 / 60 / 90-day plan
A general plan that applies to any business. A plan for this business will be added after research.
- Days 1–30: Visit a working steel wool scrubbers (utensil scrubbers) unit, ask 10 buyers about price and quantity, and get quotations from 3 suppliers.
- Days 31–60: Udyam and the licences you need (Udyam registration and GST, Legal Metrology registration for packaged goods), a project report (DPR), and the scheme or loan file.
- Days 61–90: Space and machines, trial production, and first deliveries to 10 customers.
§11Who to connect with
Associations, clusters and training institutes — the directory is being built. Connect
§12Watch
There is no episode on this business yet. Shows are coming soon on the Podcast page.
Want to start Steel Wool Scrubbers (Utensil Scrubbers)?
DPR, loan file or registration — ask us on WhatsApp.
¶Sources
- PMEGP sample project report — Steel Wool Scrubbers (Utensil Scrubbers) (prepared by Udyami/Samadhan)
Data review: 6 October 2026. Spotted a mistake? Report it. For information only — not legal or financial advice.