The story
Bareilly is one of the main zari-zardozi centres of Rohilkhand, where karigars stitch metal and coloured threads, beads and sequins onto fabric stretched on wooden frames. Much of the work is done in homes and small workshops for traders and fashion houses in Delhi and Mumbai. Zari zardozi is Bareilly's ODOP product and has a GI tag.
In numbers
No published source we could open prints current numbers for this cluster.
GI tag
- Bareilly Zari ZardojiApplication no. GI Application No. 929; Registration No. 641GI Registry, IP India - Application 929: Bareilly Zari Zardoji
Ways in for a newcomer
- Embroidery job work for designers and wedding-wear brands
- Supplying zari, beads, sequins and frames
- Online sales of embroidered accessories
- Training centres for new karigars
Problems the cluster faces
- Very low piece rates and irregular work
- Machine embroidery replacing hand work
- Eye strain and long hours
- Dependence on a few big traders
Businesses to start here
Zari and Silk Embroidery →Computerised Embroidery (Job Work) →Ladies Suit Stitching Unit →