The story
Potters in villages near Gorakhpur, such as Aurangabad, are known for hand-built terracotta horses and elephants with fine applied decoration. The clay from local ponds and the simple open firing give the work its reddish colour. Terracotta is one of Gorakhpur's ODOP products and has a GI tag.
In numbers
No published source we could open prints current numbers for this cluster.
GI tag
- Gorakhpur TerracottaApplication no. GI Application No. 619; Registration No. 365GI Registry, IP India - Application 619: Gorakhpur Terracotta
Ways in for a newcomer
- Garden and home decor for urban retail and online
- Corporate and festival gifts
- Electric kilns and potter's wheels as shared services
- Workshops for schools and tourists
Problems the cluster faces
- Breakage in transport and packaging cost
- Clay access and kiln smoke
- Low prices from middlemen
- Seasonal demand
Businesses to start here
Terracotta Décor & Utility Ware →Clay Crockery and Ovenware →Black Clay Pottery (Flower Pots) →