The story
Jasdan's artisans make decorated metal boxes for weddings, festivals and gifting. The trade is seasonal, peaking around marriages and festivals. Merchant exporters buy from Jasdan units and ship the goods abroad.
In numbers
The Jasdan handicraft cluster had 120 units, Rs 250 crore turnover, Rs 50 crore indirect exports and 6,000 workers (district profile 2012-13).
Brief Industrial Profile of Rajkot District 2012-13 (MSME-DI Rajkot, Ministry of MSME) · 2013
GI tag
- Jasdan Patari CraftApplication no. GI Application No. 1194Registration details of Geographical Indications (GI Registry, IP India)
Ways in for a newcomer
- Making gift boxes for corporate and wedding orders
- Online selling of decorative boxes
- Supplying sheet metal, enamel and plating
Problems the cluster faces
- Seasonal demand
- Most units unorganised
- Little direct export
Businesses to start here
Metal Handicraft Unit →Pooja Brass Wares (Idols, Lamps, Bells) →Brass Utensils (Thali Sets) →