The story
Long before tiles took over, Morbi was known across India for its wall clocks. Small family firms assemble movements, plastic cases and dials, and much of the assembly work is done by women. The same plastic-moulding and assembly skills now also make gift and decorative items.
In numbers
Morbi has nearly 150 to 200 wall clock and gift article units employing around 10,000 to 12,000 people, nearly 60% of them women (Gujarat government, January 2026).
Morbi emerges as global ceramic hub, contributing 90 pc of India's exports (IANS, citing Gujarat government) · 2026
Ways in for a newcomer
- Assembly job-work for established clock brands
- Plastic moulding of clock cases and parts
- Printing dials and packaging
- Online selling of clocks and gift items
Problems the cluster faces
- Cheap imported clocks and movements
- Small firms with weak branding
- Shift of buyers to phones and smart watches
Businesses to start here
Quartz Analog Wall Clock Assembly →Digital Clock Assembly →Plastic Injection Moulding (Containers) →Offset Printing Unit →