§1What this business is

Ripe guavas are washed and pulped, the pulp is blended with sugar syrup to a 25% pulp drink, homogenised, pasteurised and filled into bottles. One kg of guava gives 800 g of pulp and 3.2 litres of drink. The model unit handles 100 tonnes of raw guava a year.

Capacity: 100 tonnes of raw guava a year (333 kg a day) at 300 days; 70% use in year 2, 80% in year 3 and 90% from year 4 — 233, 266 and 300 kg of guava a day.

§2Is it right for you?

Who it is for

A fruit processor in a guava belt such as Prayagraj, Sawai Madhopur or coastal Andhra.

Who it is not for

Someone without a distributor network for bottled drinks.

Advantages

  • One kg of fruit makes 3.2 litres of drink
  • The same line can run other seasonal fruit pulps
  • Guava drink has a steady market

Drawbacks

  • Guava has two short seasons
  • Bottled drinks compete with big national brands
  • Glass or PET bottles tie up working capital

Skills you need

  • Pulping and removing seeds and grit
  • Blending to the right Brix and acidity
  • Homogenising and pasteurising
  • Bottle hygiene and distribution

Why difficulty 3/5: A pasteurised bottled drink needs process control and a sales network.

§3Market

Who buys

  • Households and shop customers
  • Hotels, canteens and caterers
  • Schools, offices and event organisers

How it sells

  • Beverage distributors and kirana stores
  • Supermarkets
  • Direct supply to hotels and canteens

Good to know

  • The DPR sets the sale price at ₹60 a litre.
  • It says pulp of other seasonal fruits can be used when guava is short.

§4Raw material & machinery

ItemQtyCost
Washer, 40 kg per hour1₹1.50 lakh
Fruit pulper/extractor, 40 kg per hour1₹2.00 lakh
Boiler1₹3.00 lakh
Steam kettle, 100 litres per hour1₹1.50 lakh
Homogeniser, 100 litres per hour2₹2.00 lakh
Pasteuriser, 100 litres1₹3.00 lakh
Cooling tank1₹0.50 lakh
Bottling line (washing, filling and capping units)1₹4.50 lakh

From: NIFTEM-Thanjavur (IIFPT) PMFME model DPR — Guava Juice

  • Ripe guavacosted at ₹40 a kg; 800 g of pulp per kg
  • Sugar, citric acid and preservativefor the 25% pulp drink
  • Bottles, caps and labelspacking material

From: NIFTEM-Thanjavur (IIFPT) PMFME model DPR — Guava Juice

§5Licences & registration

  1. Udyam registration
  2. GST registration
  3. FSSAI licence or registration
  4. Trade licence from the local body
  5. Legal Metrology registration for packed goods

We can do this registration for you

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§6Schemes & subsidies

The DPR is written for the PMFME scheme and assumes its 35% credit-linked subsidy (up to ₹10 lakh) with a bank term loan. At this size the project is also within PMEGP's ₹50 lakh manufacturing ceiling; MUDRA and CGTMSE can support the loan.

§7Money

How the investment is worked out: Total project cost ₹30 L = extra built-up area ₹2.00 L + plant and machinery ₹18.00 L + utilities ₹2.00 L + other fixed assets ₹1.00 L + pre-operative ₹0.23 L + contingencies ₹0.50 L + working capital margin ₹6.27 L.

Working capital: Working capital margin ₹6.27 L in the project cost; working capital requirement ₹18.80 L in year 2, ₹21.48 L in year 3 and ₹24.17 L in year 4.

Year not printed on the DPR (the PMFME scheme began in 2020) — check current machinery prices.

How to prepare a loan file

§8Export potential

Export council / board: APEDA

  • The DPR prints no HS code or export figure — confirm the ITC-HS code on the DGFT site before you quote to a foreign buyer.

§9Risks — where people fail

  • Drink spoiling from poor pasteurisation
  • Off-season with no fruit unless other pulps are used
  • Price pressure from large brands

§1030 / 60 / 90-day plan

A general plan that applies to any business. A plan for this business will be added after research.

  1. Days 1–30: Visit a working guava juice (ready-to-serve drink) unit, ask 10 buyers about price and quantity, and get quotations from 3 suppliers.
  2. Days 31–60: Udyam and the licences you need (Udyam registration, GST registration), a project report (DPR), and the scheme or loan file.
  3. Days 61–90: Space and machines, trial production, and first deliveries to 10 customers.

§11Who to connect with

§12Watch

There is no episode on this business yet. Shows are coming soon on the Podcast page.

Want to start Guava Juice (Ready-to-Serve Drink)?

DPR, loan file or registration — ask us on WhatsApp.

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Sources

  1. NIFTEM-Thanjavur (IIFPT) PMFME model DPR — Guava Juice

Data review: 6 October 2026. Spotted a mistake? Report it. For information only — not legal or financial advice.