§1What this business is

Kiwi fruit is washed and pulped; the pulp is blended with sugar syrup and water, filtered, homogenised, pasteurised and filled into bottles. The drink is sold ready to serve. The model unit makes 150 tonnes a year (500 kg a day), buying kiwi at ₹75 a kg and selling the drink at ₹120 a kg.

Capacity: 150 tonnes of kiwi drink a year (500 kg a day), 300 days of 8–10 hours; 55% use in year 2, 65% in year 3, 75% in year 4, 90% in year 5 and 100% in year 6.

§2Is it right for you?

Who it is for

A grower group or processor in a kiwi-growing hill district that already has fruit to spare.

Who it is not for

A plains unit that would have to buy kiwi at city wholesale prices.

Advantages

  • Uses small and off-grade kiwi that cannot be sold as table fruit
  • A new flavour in a market full of mango and orange drinks
  • Kiwi growing is spreading in Arunachal Pradesh, Himachal Pradesh, Sikkim and Nagaland

Drawbacks

  • Kiwi is a costly raw material — ₹75 a kg in the report
  • Hill locations add freight for bottles in and drink out
  • Only 30% recovery from the fruit in the report

Skills you need

  • Sorting and ripening kiwi
  • Blending to a steady taste and Brix
  • Pasteurising and clean bottling
  • Selling to shops, hotels and tourist outlets

Why difficulty 3/5: Standard fruit-drink line; raw fruit cost and hill logistics decide the margin.

§3Market

Who buys

  • Households and young consumers
  • Hotels, cafés and tourist outlets
  • Retail chains

How it sells

  • Kirana shops and supermarkets
  • Beverage distributors
  • Hotels and tourist-spot stalls

Good to know

  • The report takes the selling price at ₹120 a kg.
  • Projected sales ₹99.00 L in year 2 rising to ₹180.00 L in year 6.

§4Raw material & machinery

ItemQtyCost
Cold store (1,500 kg)1₹6 lakh
Fruit washer (100 kg/hr)1₹1.5 lakh
Pulper (100 kg/hr)1₹1 lakh
Sugar syrup preparation tank (100 litre)1₹0.8 lakh
Mixing / blending tank (100 litre)1₹0.6 lakh
Filter press1₹0.6 lakh
Homogeniser (100 litres/hr)1₹1.8 lakh
Pasteuriser, plate type (100 litres/hr)1₹1.6 lakh
Filling and capping machine1₹1.4 lakh
Weighing balance1₹0.06 lakh
Accessories1₹0.5 lakh

From: NIFTEM-Thanjavur (IIFPT) PMFME model DPR — Ready to Serve Kiwi Drink

  • Kiwi fruit141 kg a day at 55% capacity, ₹75 a kg; 30% recovery; store below 6°C
  • Sugar₹35 a kg
  • Bottles, caps and labelspacking material

From: NIFTEM-Thanjavur (IIFPT) PMFME model DPR — Ready to Serve Kiwi Drink

§5Licences & registration

  1. Udyam registration
  2. GST registration
  3. FSSAI licence
  4. Trade licence from the local body
  5. Consent from the State Pollution Control Board where it applies

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§6Schemes & subsidies

Written as a PMFME model (35% subsidy up to ₹10 L); the report shows subsidy ₹10.00 L, own money ₹7.67 L and term loan ₹14.28 L. The project is within PMEGP's ₹50 L manufacturing ceiling.

§7Money

How the investment is worked out: Land and building ₹5.16 L + plant and machinery ₹15.86 L + utilities ₹0.80 L + other fixed assets ₹0.90 L + pre-operative ₹0.90 L + contingencies ₹1.20 L + working capital margin ₹7.15 L = ₹31.97 L.

Working capital: Working capital gap ₹28.59 L in year 2 (bank finance ₹21.44 L, margin ₹7.15 L).

Year not printed on the DPR (the PMFME scheme began in 2020) — check current machinery prices.

How to prepare a loan file

§8Export potential

Export council / board: APEDA

  • Fruit drinks are in APEDA's processed fruit and juice group; the report plans for the home market.
  • HS code not checked against the DGFT ITC-HS list here — confirm the code before you ship.

§9Risks — where people fail

  • Small local crop and rising fruit prices
  • Drink spoiling or separating in the bottle
  • Large brands with cheaper drinks
  • Landslides and road closures in the hills

§1030 / 60 / 90-day plan

A general plan that applies to any business. A plan for this business will be added after research.

  1. Days 1–30: Visit a working kiwi ready-to-serve drink unit unit, ask 10 buyers about price and quantity, and get quotations from 3 suppliers.
  2. Days 31–60: Udyam and the licences you need (Udyam registration, GST registration), a project report (DPR), and the scheme or loan file.
  3. Days 61–90: Space and machines, trial production, and first deliveries to 10 customers.

§11Who to connect with

§12Watch

There is no episode on this business yet. Shows are coming soon on the Podcast page.

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Sources

  1. NIFTEM-Thanjavur (IIFPT) PMFME model DPR — Ready to Serve Kiwi Drink

Data review: 6 October 2026. Spotted a mistake? Report it. For information only — not legal or financial advice.