§1What this business is
Passion fruit is washed, cut and pulped to separate juice and pulp from the shell and seeds. The pulp is filtered, blended with sugar and cooked in a steam-jacketed kettle to jam consistency, then filled hot into bottles. The DPR plans 500 kg of jam a day and counts 1 kg of jam from 0.611 kg of fruit. It is written as a new line in an existing unit.
Capacity: 150 MT of passion fruit jam a year (500 kg a day), 300 days. Planned at 55%, 65%, 75%, 90% and 100% of capacity in years 2–6. Fruit needed: 168.05, 198.61, 229.16, 275 and 305.56 kg a day at those levels.
§2Is it right for you?
Who it is for
A fruit processor or SHG federation in a passion-fruit growing district.
Who it is not for
Someone far from passion-fruit farms who would have to truck the fruit in.
Advantages
- A distinct flavour that few jam brands offer
- Passion fruit grows well in the North-East, Kerala and the Nilgiris
- Premium price — ₹260 a kg in the DPR
- Same line can make squash and other jams
Drawbacks
- Fruit is costly — ₹145 a kg in the DPR
- Only about a third of the fruit is usable pulp
- Buyers outside growing areas do not know the fruit
- Working capital need is high (₹11.11 L margin)
Skills you need
- Pulp extraction and seed separation
- Jam cooking to the right set
- Hot filling and bottle sterilising
- Marketing a little-known flavour
Why difficulty 3/5: Ordinary jam making, but the fruit is local, costly and seasonal.
§3Market
Who buys
- Tourists and gift buyers in hill and North-East towns
- Supermarkets and organic stores in cities
- Hotels, resorts and bakeries
How it sells
- Own outlets and tourist shops
- Online marketplaces
- Distributors to city stores
Good to know
- The DPR assumes an average selling price of ₹260 a kg of jam.
§4Raw material & machinery
| Item | Qty | Cost |
|---|---|---|
| Cold store (1,500 kg) | 1 | ₹6 lakh |
| Washing tank (200 litre) | 1 | ₹0.8 lakh |
| Passion fruit pulper (60 kg/batch) | 1 | ₹0.8 lakh |
| Double-jacketed steam kettle (200 litre) | 1 | ₹1.5 lakh |
| Filter | 1 | ₹0.7 lakh |
| Blending/mixing tank (200 litre) | 1 | ₹1.5 lakh |
| Bottle filling machine (500 bottles/hr) | 1 | ₹2.7 lakh |
| Weighing balance | 1 | ₹0.06 lakh |
| Accessories | 1 | ₹0.5 lakh |
From: NIFTEM-Thanjavur (IIFPT) PMFME model DPR — Passion Fruit Jam
- Passion fruit₹145 a kg in the DPR; 36% pulp recovery; 0.611 kg for 1 kg of jam
- Sugar, pectin and citric acidstandard jam ingredients
- Glass bottles, caps and labelspacking material
From: NIFTEM-Thanjavur (IIFPT) PMFME model DPR — Passion Fruit Jam
§5Licences & registration
- Udyam registration
- GST registration
- FSSAI licence or registration
- Trade licence or factory permission from the local body
- Legal Metrology registration for packaged goods
Start it in your state
Pick your state: today’s cost, central + state subsidy, raw material, land and help, on one page.
§6Schemes & subsidies
- PMFMECentralUnclear35% subsidy, up to ₹10 lakh
- PMEGPCentralActive15–35% subsidy
- MudraCentralActiveLoan up to ₹20 lakh, no collateral
- CGTMSECentralActiveNo collateral, up to ₹10 crore
At this size the project fits PMFME (35% credit-linked grant, up to ₹10 lakh) or PMEGP (manufacturing up to ₹50 lakh) — choose one subsidy; MUDRA or a CGTMSE-backed loan can cover the working capital.
§7Money
How the investment is worked out: Building 20 × 32 × 12 ft ₹5.18 L + plant and machinery ₹14.56 L + utilities ₹0.8 L + other fixed assets ₹0.9 L + pre-operative ₹0.90 L + contingencies ₹1.20 L + working capital margin ₹11.11 L = ₹34.65 L, as printed in the Project at a Glance and section 2.10.
Working capital: Margin money (25% of the working capital gap) ₹11.11 L, ₹13.13 L and ₹17.91 L in years 2–4; bank finance ₹33.34 L, ₹39.40 L and ₹53.73 L.
Year not printed on the DPR (the PMFME scheme began in 2020) — check current machinery prices.
§8Export potential
Export council / board: APEDA
- The DPR prints no HS code — look up the exact code in the DGFT ITC-HS schedule before you quote to a foreign buyer.
§9Risks — where people fail
- Short fruit supply in a poor season
- Jam crystallising or failing to set
- Slow sales outside tourist and city markets
- Real price below the DPR's ₹260 a kg
§1030 / 60 / 90-day plan
A general plan that applies to any business. A plan for this business will be added after research.
- Days 1–30: Visit a working passion fruit jam unit, ask 10 buyers about price and quantity, and get quotations from 3 suppliers.
- Days 31–60: Udyam and the licences you need (Udyam registration, GST registration), a project report (DPR), and the scheme or loan file.
- Days 61–90: Space and machines, trial production, and first deliveries to 10 customers.
§11Who to connect with
§12Watch
There is no episode on this business yet. Shows are coming soon on the Podcast page.
Want to start Passion Fruit Jam?
DPR, loan file or registration — ask us on WhatsApp.
¶Sources
Data review: 6 October 2026. Spotted a mistake? Report it. For information only — not legal or financial advice.