The story
Anand is the home of the Kaira district milk cooperative, where farmers organised to sell milk without middlemen; it grew into the Amul brand. The model of village societies, district unions and a state federation (GCMMF) spread across Gujarat and inspired India's Operation Flood. Anand also hosts the National Dairy Development Board and the Institute of Rural Management.
In numbers
GCMMF's turnover rose 11% to Rs 65,911 crore in 2024-25; the total unduplicated revenue of the Amul brand was around Rs 90,000 crore.
Amul brand FY25 revenue rises 12 pc to Rs 90k cr; GCMMF turnover up 11 pc at Rs 66k cr (PTI via The Week) · 2025GCMMF has 36 lakh farmers across 18,600 villages of Gujarat, and its 18 member unions procure 300 lakh litres of milk per day (April 2025).
Amul brand FY25 revenue rises 12 pc to Rs 90k cr; GCMMF turnover up 11 pc at Rs 66k cr (PTI via The Week) · 2025
Ways in for a newcomer
- Dairy farming and selling milk to the village society
- Amul parlour or distributor franchise
- Cattle feed, fodder and veterinary services
- Dairy equipment servicing and cold chain
Problems the cluster faces
- Fodder and feed cost
- Animal health and heat stress
- Price competition from private dairies
Businesses to start here
Dairy Farm (Cows / Buffaloes) →Milk Processing Plant (1,000 litres a day) →Paneer Making Unit →Milk-Based Products Unit (Ghee, Butter, Paneer, Sweets) →Milk Powder Unit →Cold Storage (Potato, 2000 MT) →