The story
Jalesar in Etah district casts brass and bell metal into ghungroos, bells and decorative items in small foundries. The town supplies dancers, temples and gift shops across India, and its products also reach export markets. Ghungroo, bells and brass products are Etah's ODOP product, and Jalesar metal craft has a GI tag.
In numbers
No published source we could open prints current numbers for this cluster.
GI tag
- Jalesar Metal CraftApplication no. GI Application No. 722; Registration No. 496GI Registry, IP India - Application 722: Jalesar Metal Craft
Ways in for a newcomer
- Temple bells and pooja items for retail and online
- Brass sheet casting and polishing as job work
- Ghungroo sets for dance schools
- Scrap brass trading
Problems the cluster faces
- Rising brass and copper prices
- Fumes and heat in small foundries
- Competition from cheaper machine-made items
- Weak access to export buyers
Businesses to start here
Ghungroo and Ghanti (Brass Bells) →Pooja Brass Wares (Idols, Lamps, Bells) →Non-Ferrous Castings Foundry (Brass, Bronze, Gun Metal) →Brass Utensils (Thali Sets) →