Building BusinessServices

Section 21

Prayagraj

Prayagraj, Uttar Pradesh · Farm produce

Allahabad Surkha guava

sourced figures
0
main products
3
businesses to start
4

The story

The Allahabad Surkha is a guava with red-blushed skin and pink flesh grown in orchards around Prayagraj and Kaushambi. It was among the earliest Indian fruits to receive a GI tag, in 2008. The fruit is sold fresh through mandis in North India and processed into jelly, pulp and juice.

In numbers

No published source we could open prints current numbers for this cluster.

GI tag

Ways in for a newcomer

  • Guava processing into pulp, jelly, juice and bars
  • Grading and packing for city and export markets
  • Nursery and grafted saplings
  • Direct-to-consumer fruit boxes

Problems the cluster faces

  • Wilt disease and ageing orchards
  • Short shelf life and price crashes at peak arrival
  • Mixing with ordinary guava in markets
  • Little cold-chain support

Businesses to start here

Multi-Fruit Juice and Squash Unit →Fruit and Vegetable Canning Unit (Mango Pulp, Curried Vegetables) →Fruit Bars →Fruit Juice and Murabba Unit →

Sources (1)
  1. GI Registry, IP India: Registration Details of Geographical Indications