The story
Muzaffarnagar sits in the sugarcane belt of western Uttar Pradesh, and its jaggery market is one of the largest in the country. Small crushers (kolhus) around the district boil cane juice into gur during the crushing season, and traders sell it across India. Muzaffarnagar gur has a GI tag, and jaggery products are the district's ODOP product.
In numbers
No published source we could open prints current numbers for this cluster.
GI tag
- Muzaffarnagar Gur (Jaggery)Application no. GI Application No. 723; Registration No. 465GI Registry, IP India - Application 723: Muzaffarnagar Gur (Jaggery)
Ways in for a newcomer
- Hygienic jaggery powder, cubes and flavoured gur
- Packaging and branding for retail and export
- Testing and organic certification support
- Using bagasse for fuel or packaging
Problems the cluster faces
- Seasonal operation and smoke from open-pan boiling
- Adulteration and quality complaints
- Competition with sugar mills for cane
- Price swings in the gur market
Businesses to start here
Jaggery (Gur) Making →Brown Sugar Manufacturing (Small Cane Unit) →Bottled Sugarcane Juice Plant →Gajak (Til-Gur Sweet) →