Building BusinessServices

Section 21

Hazaribagh (Bhelwara, Jorakath villages)

Hazaribagh, Jharkhand · Craft & handloom

Sohrai and Khovar mural painting

sourced figures
0
main products
3
businesses to start
3

The story

Women of the Hazaribagh region paint Sohrai murals on mud walls for the harvest festival and Khovar art in bridal rooms, using earth colours and comb-cut patterns. Artists have moved the tradition onto paper, canvas and public walls, including railway stations. Sohrai–Khovar Painting is GI-registered.

In numbers

No published source we could open prints current numbers for this cluster.

GI tag

Ways in for a newcomer

  • Mural contracts for public buildings, hotels and stations
  • Online sale of paintings and painted products
  • Craft tourism to painted villages

Problems the cluster faces

  • Few buyers outside the region
  • Printed copies
  • Need for fair pricing to women artists

Businesses to start here

Online Folk Art and Art Gallery Marketplace →Community-Based Village Tourism →Rural Tourism Village Stay →

Sources (1)
  1. Registration details of Geographical Indications (state-wise register), IP India