The story
Ratlami sev is a spicy, crisp sev made from gram flour with cloves and black pepper, and Ratlam's shops and small factories have made it for generations. It sells across India and in Indian stores abroad. Ratlami Sev became a registered GI food product, and Ratlam's Riyawan garlic also holds a GI.
In numbers
Ratlami Sev was registered as a GI (foodstuff) in 2014-15 under application number 434.
Registration Details of Geographical Indications (GI Registry, IP India) · 2026Ratlam Riyawan Lahsun (garlic) was registered as a GI in 2023-24 under application number 813.
Registration Details of Geographical Indications (GI Registry, IP India) · 2026
GI tag
- Ratlami SevApplication no. GI Application No. 434Registration Details of Geographical Indications (GI Registry, IP India)
- Ratlam Riyawan LahsunApplication no. GI Application No. 813Registration Details of Geographical Indications (GI Registry, IP India)
Ways in for a newcomer
- Branded, export-grade packs of GI Ratlami sev
- Supply of besan, spices and packing film to sev makers
- Online sale and gift packs
- Garlic processing (flakes, powder) from Riyawan garlic
Problems the cluster faces
- Many sellers outside Ratlam use the name without the GI
- Short shelf life and oil quality control
- Edible oil and gram price swings
Businesses to start here
Namkeen / Bhujia Unit →Besan (Gram Flour) Unit →Snack Pouch Packing Unit →Garlic Powder & Dehydrated Flakes →Dehydrated Onion and Garlic →