The story
Morena in the Chambal region is famous for gajak, a crisp winter sweet made by pounding roasted sesame with jaggery or sugar. Local sweet makers sell it across north and central India each winter. Morena Gajak became a registered GI foodstuff in 2022-23.
In numbers
Morena Gajak was registered as a GI (foodstuff) in 2022-23 under application number 681.
Registration Details of Geographical Indications (GI Registry, IP India) · 2026
GI tag
- Morena GajakApplication no. GI Application No. 681Registration Details of Geographical Indications (GI Registry, IP India)
Ways in for a newcomer
- Branded and gift-packed GI gajak for winter markets
- Sesame cleaning and hulling
- Online and railway-station retail
- Sugar-free and jaggery-only variants
Problems the cluster faces
- Highly seasonal demand
- Short shelf life in humid weather
- Copies sold under the Morena name
Businesses to start here
Gajak (Til-Gur Sweet) →Hulled (Confectionery-Grade) Sesame Seed →Snack Pouch Packing Unit →