Building BusinessServices

Section 21

Panchmura, Bishnupur and Kenjakura

Bankura, West Bengal · Craft & handloom

Terracotta horses, Baluchari silk sarees and brass and bell-metal ware

sourced figures
2
main products
5
businesses to start
6

The story

Bankura's crafts grew under the Malla kings of Bishnupur, whose terracotta temples still stand. Panchmura potters make the stylised Bankura horse, Bishnupur weavers make Baluchari sarees with scenes from epics, and Kenjakura is a centre for brass and bell-metal utensils. Several of these crafts are now GI-registered.

In numbers

  1. The Bankura Panchmura terracotta craft is carried by 4,000+ artisans, mostly family-based enterprises, including women.

    From Terracotta to Textiles: GST Reforms to Empower Bengal's Industries (PIB factsheet) · 2025
  2. Of 260 brass and bell-metal units in the Kenjakura cluster, 100 were functional, with 5–6 artisans per unit.

    Brief Industrial Profile of Bankura District, MSME-DI Kolkata, Ministry of MSME · 2012

GI tag

Ways in for a newcomer

  • Sell terracotta and bell-metal items to hotels, interior designers and online
  • Baluchari saree retail and online selling for weaver groups
  • Packaging and courier tie-ups for fragile crafts

Problems the cluster faces

  • Rising brass and copper prices for bell-metal makers
  • Breakage and transport costs for terracotta
  • Low artisan incomes and few successors

Businesses to start here

Terracotta Décor & Utility Ware →Brass Utensils (Thali Sets) →Pooja Brass Wares (Idols, Lamps, Bells) →Ghungroo and Ghanti (Brass Bells) →Handloom and Handicrafts Retail Shop →Online Folk Art and Art Gallery Marketplace →

Sources (3)
  1. From Terracotta to Textiles: GST Reforms to Empower Bengal's Industries (PIB factsheet)
  2. Brief Industrial Profile of Bankura District, MSME-DI Kolkata, Ministry of MSME
  3. Registration details of Geographical Indications (state-wise register), IP India