Building BusinessServices

Section 21

Kondapalli

NTR, Andhra Pradesh · Craft & handloom

Kondapalli wooden toys (bommallu)

sourced figures
2
main products
4
businesses to start
3

The story

Kondapalli toy making is about four centuries old and is linked to artisans who migrated from Rajasthan. Artisans carve the soft local tella poniki wood, join parts with tamarind-seed paste and paint them in bright colours. Toy sets showing village life and gods are popular for the Sankranti and Dasara doll displays. Kondapalli Bommallu carry a GI tag.

In numbers

  1. About 500 artisans from about 110 families depend on Kondapalli toy making for their livelihood (2010).

    Playing safe with local craft (Deccan Herald) · 2010
  2. DC-MSME's state profile lists Kondapalli among the wooden toy manufacturing clusters of Andhra Pradesh.

    Andhra Pradesh State Industrial Profile 2014-15 (MSME-DI Hyderabad, DC-MSME) · 2015

GI tag

Ways in for a newcomer

  • Festive doll sets for Sankranti and Navratri sold online
  • Corporate gifts
  • Toy-making workshops for tourists from Vijayawada

Problems the cluster faces

  • Shortage of tella poniki wood
  • Cheap imported toys
  • Few young artisans

Businesses to start here

Wooden Toy Making (Lacquer Turned Toys) →Wooden Toys and Decorative Pieces →Local Handicraft and Toy Making School →

Sources (3)
  1. Registration details of Geographical Indications (IP India GI Registry)
  2. Playing safe with local craft (Deccan Herald)
  3. Andhra Pradesh State Industrial Profile 2014-15 (MSME-DI Hyderabad, DC-MSME)