The story
Nathdwara grew around the Shrinathji temple, and painters made pichhwai cloth hangings showing Krishna for the shrine and pilgrims. In nearby Molela, potters make terracotta plaques of folk deities for village shrines. Pilgrims, tourists and art collectors are the main buyers today.
In numbers
No published source we could open prints current numbers for this cluster.
GI tag
- Nathdwara PichhwaiApplication no. GI Application No. 748Registration details of Geographical Indications (GI Registry, IP India)
- Molela Clay WorkApplication no. GI Application No. 67Registration details of Geographical Indications (GI Registry, IP India)
Ways in for a newcomer
- Selling paintings and terracotta online
- Decor commissions for hotels and homes
- Art workshops for tourists
Problems the cluster faces
- Cheap printed copies of pichhwai
- Few young artists
- Fragile terracotta in shipping
Businesses to start here
Online Folk Art and Art Gallery Marketplace →Black Clay Pottery (Flower Pots) →Handloom and Handicrafts Retail Shop →