The story
Uppada is a coastal village near Kakinada where weavers adopted the jamdani technique, in which motifs are woven in by hand with extra weft threads. The sarees are very light silk with gold and silver zari designs and no visible float threads on the back. They became popular wedding and festive wear across India. Uppada Jamdani Sarees carry a GI tag.
In numbers
No published source we could open prints current numbers for this cluster.
GI tag
- Uppada Jamdani SareesApplication no. GI application no. 122Registration details of Geographical Indications (IP India GI Registry)
Ways in for a newcomer
- Online sale of GI-tagged Uppada sarees
- Zari and silk yarn supply
- Design support for lighter, lower-priced lines
Problems the cluster faces
- Powerloom copies
- Long weaving time per saree
- Coastal erosion and cyclones in the village
Businesses to start here
Zari and Silk Embroidery →Saree Rolling and Polishing →Handloom and Handicrafts Retail Shop →